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ONLINE NEWS


HIPTHER host health and fitness at Estonia showcase


From June 4th to 5th, HIPTHER announce they will be hosting holistic Wellness Networking Sessions for MARE BALTICUM Gaming & TECH Summit 2024.


The major event organizer for Gaming and Technology industries in Europe will be adding a touch of wellness and active networking to the event. With 125 participants set to join, the summit promises to be a vibrant platform for professionals to connect, learn, and grow together.


Included in the session, will be a Morning Yoga & Mindful Breathing session. This peaceful morning routine is designed to set the tone for a day of productive discussions and networking. Whether seasoned yogi or a beginner, this session is a perfect way to awaken your mind and body in the serene setting of Tallinn.


There will also be a Morning Networking Run on day two for those who want to combine fitness with networking. Scheduled to begin at 7:30 AM, this run is an opportunity to explore the charming streets of Tallinn while making new professional connections. The run will cover a scenic route through the historic city, offering breath-taking views and a fresh perspective on the local culture. Participants of


all running levels are welcome, and the pace will be set to accommodate everyone, ensuring a comfortable and inclusive environment. These networking sessions are a testament to HIPTHER’s commitment to creating a holistic


experience for all summit participants. By integrating wellness and physical activity, they aim to foster a supportive and dynamic environment where ideas flow freely, and connections are made naturally.


Xtremepush set to boost engagement and retention for Brazilian iGaming platform NGX


Xtremepush, provider of CRM and loyalty marketing powered by AI, has gained further momentum in LatAm following an agreement with integrated iGaming and sports betting platform NGX.


NGX is an all-in-one platform that delivers secure casino and sports betting management, with full quality control to ensure excellence. It offers complete autonomy and drives innovation for operators, supporting their growth in Brazil. As a result of the partnership, users of NGX’s platform will benefit from Xtremepush’s engagement, AI, and gamification tools, delivered through its real-time Customer Data Platform (CDP). NGX’s operator partners will be able to deliver personalized messaging, promotional campaigns, and targeted promotions to their players, therefore boosting engagement and retention.


The strategic partnership represents a strong period of growth in LatAm for Xtremepush, following recent agreements with operators Senna Sport and Betsul, along with platform providers


including Vibra Gaming and WeeBet. Robbie Sexton, director of partnerships, sportsbetting and gaming at Xtremepush, said: “We are delighted to partner with NGX following a successful growth period for Brazil in Q1 2024. Their vision for success, innovation and integrity is perfectly aligned with our aspirations in the thriving market.


“NGX’s platform is respected in the Brazilian iGaming scene and will help us deliver our


solution to more operators in LatAm.” Alexandre Tauszig, sales director at NGX, said: “We consistently strive to help operators meet the changing demands of the industry, which is why Xtremepush is our partner of choice. “The provider’s leading engagement and retention tools, which are constantly upgraded, will help operators leveraging our platform to reach customers more easily and effectively, increasing their life span.”


GIO MAY 2024 5


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