NEWS
New focus for safer gambling as Clarion confirms launch of Sustainable Gambling Zone
The Consumer Protection Zone (CPZ), which since its launch at ICE 2018 has developed to become the highest profile feature on the ICE show floor has been re-branded to become the Sustainable Gambling Zone (SGZ).
The strategic decision has been taken following extensive stakeholder consultation and is set against the heightened importance placed on proactive customer interventions at earlier stages of the player journey.
The SGZ will be debuted at July’s iGB L!VE prior to its official launch at ICE 2025, the first edition of the industry’s most influential b2b gaming show to be held at its new home in Barcelona Clarion Gaming’s Director of Industry Insight and Engagement, Ewa Bakun, who has seen the CPZ develop to become the key platform for the industry to advance its understanding and implementation of safer gambling measures and raise standards said: “I must stress that this is much more than just a cosmetic exercise. Instead, the Sustainable Gambling Zone, with its refreshed focus, will engage with the broader stakeholder group of operators who are focused on long-term sustainability, something which goes way beyond simply meeting the regulatory mandate. “The overarching objective of the Sustainable
Gambling Zone is to be at the vanguard of initiatives to help develop healthy play from the outset which includes the incorporation of safer gambling considerations from the very start rather than as a compliance requirement.
“While not yet standard across the whole of the industry, this more holistic approach underpins the safer gambling dynamic. Its goal is to create a more sustainable business in which players continue to enjoy their gambling entertainment experience with the small proportion who are at risk of developing problems pro-actively identified and assisted by operators.”
Clarion Gaming Managing Director, Stuart Hunter added: “The relocation to Barcelona will enable us to expand the ICE and iGB Affiliate offerings but also raise the bar in terms of what we already deliver on behalf of the international industry.
“The intended broader appeal of the Sustainable Gambling Zone dovetails with our relocation and will bring the SGZ closer geographically to continental Europe and closer culturally to the Latin American markets that we serve.
“Barcelona will open a new chapter for ICE/iGB Affiliate and their respective features, not least the Sustainable Gambling Zone.”
ICE Barcelona predicted host biggest participation of European casino
The European Casino Association (ECA) is preparing for what it anticipates will be a record attendance of casino industry professionals when ICE 2025 launches in The Gran Via, Barcelona on 20 – 22 January. ECA secretary general Hermann Pamminger, who has worked in the industry since joining Casinos Austria International in 1991, confirmed the growing sense of anticipation surrounding the relocation to Barcelona. He stated: “Whether it has been held at London Olympia, Earls Court London or most recently ExCeL London, ICE has served the industry superbly well, with ECA members contributing to the show’s success story, helping it to achieve its status as the world-
leading business event for the global industry. “2025 will be the first time that ICE and its predecessor ATE will have been staged outside the UK since launching nine decades ago, the momentous decision to relocate to a new and much bigger venue in an exciting vibrant city on mainland Europe has captured the imagination of the ECA and its members.
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Acknowledging feedback from ECA members, there will be more industry executives than ever attending ICE. These executives, who are based around 29 countries, will be participating in this innovative content program to explore all sectors and verticals of the industry.
Everi reaches agreement with Prairie Band Casino
Everi has announced that it has entered into an agreement with Prairie Band Casino & Resort, a wholly owned subsidiary of the Prairie Band Potawatomi Nation, to launch Vi™ – the Company’s revolutionary, all-in-one, on-property mobile gaming solution – across Prairie Band’s property, located just north of Topeka, Kansas.
The Vi platform is delivered through Everi’s award-winning BeOn™ mobile services and combines Everi Digital games, CashClub Wallet®, the Everi Compliance Anti-Money Laundering (AML) solution, and their award-winning Trilogy™
Loyalty platform. With proven content from the gaming floor and the digital gaming market, Vi extends the gaming entertainment experience beyond the casino floor, but within the allowable gaming footprint. Vi will allow Prairie Band patrons to play in their hotel rooms, in restaurants and bars, by the pool, and across the resort. Prairie Band patrons will be able to play popular Everi Class II games – such as the hit titles Cash Money®, Triple Jackpot Gems®, and innovative non-reel games, such as Lightning Zap™ – on their mobile devices. “We are delighted to work with Prairie Band for this industry-unique offering. The seamless Vi mobile solution will help increase player interaction at Prairie Band by providing our proven Class II gaming content and delivering it straight to a player’s existing mobile device,” said Tim Richards, Everi’s Executive Vice President, Strategy and Digital Gaming. “Vi addresses all guest touchpoints within the resort and is an easy-entry solution that provides a unique gaming entertainment experience for players, along with new revenue opportunities for Prairie Band.” Players can easily register for Vi utilizing Everi’s mobile enrollment capabilities, at a kiosk, or in person at a service desk, and begin playing in any approved areas on property with the use of geolocation technology. Featuring Everi’s Player Account Management system, Vi seamlessly integrates into existing casino systems while offering additional patron engagement opportunities via loyalty programs and, where available, self-service kiosks for funding, ratings, rewards, and promotions. The flexible Vi solution is also integrated with Everi’s compliance AML systems, creating a single trusted source for reporting.
6 MAY 2024
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