COVER STORY - BMM TESTLABS
“We test and certify all land-based gaming products in Italy, and we also perform casino inspections and audits, helping regulators ensure the highest levels of integrity and compliance,” Iacusso said.
Piazza and Iacusso take pride in the success of BMM’s Italy business. “We’ve created a strong, focused team that’s always willing to learn,” Piazza said. “It’s a culture of continuous improvement that has led us to be the dominant test lab in Italy.”
While BMM leads Italy’s land-based business, the Company fully supports Italy’s digital business, which is undergoing a massive transformation this year. New requirements for Italy’s iGaming landscape are expected to lead to sweeping reforms, with a focus on strengthening regulation, increasing government revenues, ensuring cybersecurity resilience, and protecting players. BMM’s experienced technical teams are ready to support Italy’s digital suppliers and operators, ensuring they comply with the new technical and regulatory frameworks and enter the market in a timely manner.
Marzia Turrini, BMM’s President of iGaming & Cybersecurity, said, “There is no test lab better equipped than BMM to help iGaming operators meet Italy’s new requirements. In we offer a full suite of cybersecurity services to protect player data, identify fraud, secure payments, preserve game integrity, and safeguard operational stability and business continuity. Through our RG24seven Virtual Training business, we also provide expert-led virtual training on topics like responsible gaming, anti-money laundering, cyber-defense, more – essential to addressing Italy’s new player protection initiatives.”
SLOVENIA: BUILDING SUCCESS FROM THE GROUND UP city of Ljubljana, is another standout BMM success story. Launched in early 2022 by Managing Director Damjan Semec, BMM Slovenia was built from the ground up, starting with the recruitment of the market’s leading experts in technical compliance. “We had no operations in Slovenia when I joined,” Semec capabilities quickly with the best local resources and knowledge experts in both land-based gaming and iGaming who also had strong customer connections - and that’s how we built this business.”
Since then, the team has grown quickly and is expected to number more than 40 employees by the end of 2025, including software engineers, mathematicians, testers, and product service delivery professionals. Semec, with the support of BMM’s global executive team and the local team, has grown BMM Slovenia to be a vital part of BMM’s
global operations. The lab now holds multiple accreditation bodies: the Dutch RvA, A2LA from the United States, and Spanish ENAC. “We’re building something special led by true subject matter experts. We are deeply customer-focused and proud to deliver outstanding services to the European gaming market - while helping our customers expand to the global stage.”
Slovenia’s gaming market, known for its strong local electronic table game (ETG) and BMM’s expansion. The local industry includes casinos with 3,000 or more slot machines and ETGs, as well as more intimate gaming halls. Europe. The team provides local support to major manufacturers in Austria, Germany, and Southeast Europe, and is also licensed to test for the highly regulated Nevada market as well as various Asian markets. “It’s important for our European customers to know we can support them in any jurisdiction globally. Being able to offer this from the center of Europe is such an advantage for our customers,” Semec said. Kirk White, BMM’s President, Land-Based Gaming & Inspections, is proud of how the team has grown and the reputation they continue to build with their technical knowledge and testing capabilities. “We didn’t have a BMM lab in Slovenia three years ago,” he said. “Now, we have the best Gaming compliance test lab in the country and it’s supporting BMM’s global footprint and the Company’s ever-growing success story.”
A TRUSTED COMPLIANCE PARTNER ACROSS EUROPE BMM’s reach spans the entire European continent. With a large operation in Spain providing all services, and locations in Romania and Poland for Inspections, BMM has built a global company footprint that’s strategically positioned to support both geographic reach and local market insight - meeting the needs of diverse markets and customers while delivering consistent, high-quality service.
BARCELONA: WHERE IGAMING TAKES THE SPOTLIGHT From its iGaming center of expertise in Barcelona, BMM’s 120+ employees serve a wide range of gaming suppliers and platform providers targeting global digital markets. BMM’s Barcelona team provides a full range of support to accelerate the success of iGaming and sports betting suppliers and operators globally.
ROMANIA AND POLAND: ELEVATING INSPECTION STANDARDS
BMM is the market leader in Romania and Poland for land-based casino inspection
BMM’s leadership team in its Bologna, Italy office (left to right): Vincenzo Iacusso, Andrea Zanettini, and Lorenzo Piazza
At the helm of BMM’s Ljubljana, Slovenia office (left
services, trusted for its integrity, precision, quality, and responsiveness. In both Bucharest and Warsaw, BMM has built a strong team of inspectors who support casino operators with technical inspections, audits, and reporting, ensuring complete alignment with regulatory requirements. This ensures that operators provide fully compliant slot machines, thereby mitigating risks.
LOCAL TEAMS, GLOBAL POWER the same values that have made it a global leader: technical excellence, regulatory its evolving BMM Innovation Group (BIG) strategy, BMM is investing in streamlining its processes, strengthening cybersecurity new technologies like remote testing and AI-powered automation tools. Martin Storm said, “Whether we’re helping a startup supplier navigate complex regulations or supporting the world’s leading global gaming manufacturers, our end-goal is the same. We deliver a better and faster path to product launch, driven by trust, expertise, and exceptional service.”
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