FEATURE: SPORTSBOOK & BETTING SOLUTIONS
InnovaPlay Sportsbook: A smarter way to bet
With a high-growth trajectory and an ambitious roadmap ahead, InnovaPlay is driving the future of sports betting with customisation, speed, and smarter integrations. The Maltese B2B company is preparing to launch two more brands before the end of 2025, solidifying its reputation and attracting increasing attention from iGaming investors.
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peed-to-market and personalisation have become key elements in the iGaming industry. InnovaPlay is quickly emerging as one of the most adaptable sportsbook platform providers. Known for its company is steadily reshaping how operators launch, scale, and optimise
InnovaPlay enables business leaders to bring their projects to life in just 20 days, giving them a clear edge in a competitive market that prizes agility as much as performance.
A SPORTSBOOK SOLUTION BUILT FOR THE MODERN OPERATOR
According to its technical director, Shaun Grech, the company’s sportsbook solution “covers all the essentials, such as pre-match and live betting, but also delivers deeper segmentation, agile market creation, and intelligent risk management.”
It supports a wide range of multi-bet types, cash-out functionality, bonus craft unique, responsive betting environments tailored to their players.
STRATEGIC PARTNERSHIP WITH NSOFT speed. Through this integration, InnovaPlay equips its clients with instant access to over 890,000 live events annually, 40+ sports, and 550 football leagues, all within a localised, multi-currency, and multi-language setup.
that the collaboration offers sportsbook operators “lightning-fast access to the most liquid betting markets, total control over odds and limits, and a full range of cross-sell tools between sportsbook and casino verticals.”
RIDING THE MOMENTUM OF A STRONG YEAR In 2025 alone, InnovaPlay’s platform has already powered the launch of multiple new brands, like LuckyJack24, PandaJack24, Clubr10, and Lottery World.
The company’s visibility has also grown through its participation in major industry events, including its debut at SBC Summit Malta. With SBC Lisbon on the horizon, InnovaPlay is continuing to position itself as a future-ready partner for sportsbook and casino brands seeking fast and effective go-to-market solutions.
EMPOWERING OPERATORS TO LAUNCH SMARTER The team behind the brand’s success believes what sets it apart is its commitment to giving clients the building blocks to launch smarter and precision, from risk controls to promotional campaigns, and access continuous support as they grow.
With a strong momentum behind it, a proven deployment model, and a bold technological vision, InnovaPlay is well on its way to becoming a key
16 AUGUST 2025 GIO
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