CEO INTERVIEW – MARCO HERRERA
And right now, a big focus is G2E 2025. We’re back at Booth 4405 at the Venetian this October, tools for operators, new functionality for players, and some cool enhancements to our analytics stack.
Matt: What would you say have been the big moments for DRGT so far in 2025? Marco: There have been quite a few, actually. rollout with EfBet across Eastern Europe. We’ve included our full CMS, jackpots, cashless tools, and mobile solutions — it’s been one of our biggest installs to date: 58 venues and almost 2,500 machines over about 3 months. Another big one is our ongoing partnership with Merit International. We’re currently rolling out across several of their venues, including full drFloorManager, and drServiceHub. It’s been And then of course there was the launch of That’s part of our wider Group’s operations arm, and it’s a further huge step forward. It’s not just a world testbed, in addition to their two properties in Belgium and (currently three, and soon to be adjust them live, and really sharpen the product before wider release.
guiding this year? Marco: Yeah — the big themes this year are integration and usability. By integration, I mean loyalty, jackpots, staff tools, player apps — are working in sync. Everything should talk to each other, and everything should be accessible in real time.
your points on your phone. We’ve really doubled down on interface design, speed, and simplicity.
We’ve put a lot of effort into making the systems not just powerful but really intuitive.
Matt: And what’s your focus right now? What’s keeping you and the team busy? Marco: A few things. First, we’re pushing hard on adding new features, like instant player detailed data views for operators on the go. our analytics tools, layering in AI and machine learning so that operators don’t just get insights — they get predictions and suggestions. It’s all about helping them act faster and smarter. And then, behind the scenes, we’re continuing jurisdiction brings its own requirements, not to advances in respect of even more responsible
Matt: What are some of the biggest changes you’ve seen at DRGT since stepping in? Marco: how much ground the company covers — we’re a lot more global than people might realise. But the biggest shift I’ve noticed is the pace. There’s a real hunger in the team to keep innovating and solving new problems. They’re a dedicated team, who really want to make a difference, and who take ownership of their roles and responsibilities – it’s really commendable.
adopters, and now we’re seeing real momentum. Operators aren’t just asking if they should go cashless — they’re asking how fast they can do it. Another big change is the rise of UX as a business driver. It’s not just about building robust want to use every day.
Matt: And looking ahead — what shifts do you think the business will need to make in the next couple of years?
Marco: I think the biggest shift is going to be around personalisation and interoperability. On the operator side, that means systems that can adapt in real time and connect with a wider ecosystem — from payment providers to sportsbook platforms to hotel systems. We’re also working on more dynamic loyalty engines — something that reacts based on behaviour, not just tiered points. That’s where AI really starts to play a role.
But honestly, our biggest edge in adapting to trends is that we’re not just a supplier — we’re an own and operate the aforementioned casinos in testing ground; it’s like having a live lab. We don’t guess how a system will perform — we trial it, tweak it, and know it works.
We try new ideas in our own casinos, adjust them based on what we see happening on the ability to test and learn before going to market — it’s a huge advantage, and it makes a real difference in quality and speed.
Matt: Anything else you’d like to mention that we haven’t covered yet? Marco: Yeah — just that I think DRGT is in a really understands both the technical side and the a rare combination.
We’re not here to chase trends — we’re here to solve real problems with smart, tested technology their players. Whether it’s a smarter CMS, cleaner engaging.
And if anyone wants to see what we’re working this October. We’ll have the full suite on display — our CMS, jackpot solutions, mobile tools, show you what we’ve built and talk about where
AUGUST 2025 13
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