FEATURE: SPORTSBOOK & BETTING SOLUTIONS
Payments as an acquisition tool for online sportsbooks
As online sportsbooks compete for market share in a fast-growing but increasingly saturated industry, the focus is shifting beyond odds and offers to user experience, especially at the point of deposit, according to personalised paytech services provider, Dimoco.
mong the most promising yet underutilised tools in this arena is payments. Operators are beginning to recognise that payments are not just a back-end necessity, but a front-line feature of the user acquisition, conversion, and loyalty. According to a recent European Gaming and Betting Association market forecast, sports and event betting is expected to grow at a 6.9 percent CAGR between 2024 and 2029. While will depend on an operator’s ability to attract and bets predicted to be placed on mobile devices ensure a future ready set up.
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MOBILE PAY, MOBILE PLAY In a competitive environment where acquisition costs are rising and early-stage abandonment interaction, the more likely they are to engage, and stay engaged.
Here carrier billing excels as it enables users to deposit funds into their sportsbook accounts by charging the transaction directly to their mobile
removes the need for card entry, bank redirects, or third-party apps. For users, it feels instantaneous. For operators, it shortens the path
ENHANCING TRUST AND SECURITY In many regulated markets, users are increasingly Carrier billing helps mitigate these concerns by leveraging the trust users already have with their enter, no banking credentials to store, and no redirects to unfamiliar portals. layer of perceived security can make the difference between completing a transaction and crucial onboarding phase and helps establish the operator’s platform as secure and reliable.
STRATEGIC INTEGRATION FOR LONG-TERM GROWTH
While carrier billing may not replace cards or wallets as the dominant deposit method, it can play a critical role in the acquisition funnel. Operators that integrate carrier billing as an optional but prominent payment method see higher deposit conversion rates among new users
and better engagement during the initial sessions. More importantly, it enables operators to users who value speed, simplicity, and seamless in-app experiences. Once these users are active, operators can offer incentives to transition to other funding methods better suited to long-term play.
MARKET EXPANSION
Some of the biggest operators in Europe are Poland. However, the recent approval by the GGL in Germany will see increased market adoption. In Germany, where the GGL regulation has brought more structure to the market, secure and compliant payment methods method. Carrier billing can be integrated in full ensures that growth through carrier billing is not only fast, but also sustainable.
As sportsbooks seek new ways to differentiate, reduce friction, and grow their customer base, the payment experience remains one of the most under-optimised levers. Carrier billing offers a fast, secure, and user-friendly way to accelerate acquisition, while laying the foundation for long-term engagement.
GIO AUGUST 2025 13
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