WrapFest Preview
Following a highly successful inaugural event in spring 2023, the exhibition will once again bring together the entire European vehicle wrapping industry to showcase the latest innovations – Duncan MacOwan, head of events and marketing, FESPA
WrapFest is the event for veichle wrapping professionals in the UK
the Show & Shine competition and the UK leg of the World Wrap Masters competition. The Show & Shine competition will
feature over 10 meticulously wrapped vehicles each day, competing for the coveted People's Choice and Judges' Awards, while the UK leg of the World Wrap Masters competition will see 20 of the world's most talented wrappers go head-to-head in a series of rounds designed to showcase their ability. Additionally, The Wrap Institute, WrapFest’s learnings partner, will host the thrilling Wrap Warrior Battle, challenging attendees to put their skills to the test, including the fan-favourite Wrap The Dots contest. And fi nally, Duncan provides some
information on one of the most eagerly anticipated additions to WrapFest 2024. He says: “Attendees will have the opportunity to book one-on-one sessions with celebrity car wrapper Yiannimize at the new Business Surgery Clinic. By signing up, visitors can receive personalised advice and guidance on how to grow their businesses and achieve greater success in the industry.” As well as all of these opportunities,
while at WrapFest visitors can learn more from WrapTalks. This is a dedicated event speaker programme curated to enable visitors to take home fresh insights and real-life stories to
help grow their business and improve current skills. Paige Walton, CEO and founder of The
Vehicle Wrapping Academy, will lead a thought-provoking discussion on the experiences of women in the wrapping industry, highlighting the importance of diversity and inclusion. Renowned F1 graphic designer Sean Bull will offer a glimpse into the world of Formula 1, exploring the fusion of design, technology, and aesthetics that defi nes the sport. Attendees will gain valuable knowledge on how to translate these principles into their own work, elevating their creative output. Keiran McCabe, owner of RGVA Vehicle Graphics, will also share his expertise on designing effective fl eet liveries, providing practical tips on creating impactful visuals that maximise brand visibility and drive customer engagement. For visitors with an eye for design, motorsport design consultant with over 20 years of experience, Jason Price, will introduce attendees to Blender software programme, share his system recommendations, and give a walkthrough of completing a livery design from start to fi nish using the Adobe suite and Blender.
A number of informative panel sessions will feature in the WrapTalks seminar programme
www.signupdate.co.uk
Exhibitors As well as featuring a number of competitions and seminars, visitors can also speak to a selection of exhibitors about their products and services. WrapFest is supported by some of the biggest innovators in the industry, including platinum partners 3M, Global Paint Protect Films, APS and sign and display experts William Smith, which invites WrapFest attendees to discover its renowned Training Academy, offering comprehensive courses in vehicle wrapping, PPF, architectural fi lm, and window fi lm installation. William Smith’s stand also promises to showcase premium materials and accessories from top industry brands. In addition, gold partners, Avery
Dennison will be unveiling new products, along with Grafi typ and Metamark. Silver sponsor SunTek is showcasing its cutting-edge Paint Protection Film, designed to safeguard vehicles against the rigors of the road while enhancing their style and performance. Signgeer invites attendees to its designated pit garage, where a showcase of innovative wrap tools and materials awaits. Visitors can experience live demonstrations of architectural wrap products from Wizard Pro Tools, as well as cutting-edge wrap gadgets from Yellotools, Knife Tucker, PID Pro Series, Weldy, Superglove, and SOTT.
Feedback Duncan is pleased to report that feedback from the 2023 event saw a strong 78% of visitors expressing interest in returning in 2024 and, in total, the show helped facilitate £55m worth of business during the two-days He adds; “The success of the inaugural
event highlighted the collaboration from within the wrapping industry, which has led to the development of new technologies that have helped deliver innovative services for clients.”
Silverstone The prestigious location of Silverstone racing circuit was chosen as the host venue for WrapFest for it provides the perfect blend of work and pleasure for attendees. Duncan adds that: “Visitors will
witness fi rsthand the transformation of Silverstone's famous pit garages into a vibrant hub of live demonstrations, where industry experts will showcase the latest techniques and materials revolutionising vehicle customisation.” So, if you’re in the market for vehicle
wrapping and customisation, WrapFest is the place to be this October.
• For more information or to register to attend visit
www.wrap-fest.com
September/October 2024 |47 |
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