The Big Interview
Marketers are now proving however hard you try to integrate digital into your marketing, there is always a place for print advertising. It’s a channel we can’t do without. The future is bright and I can see clear opportunities for growth
– Kieran Dallow, head of marketing, Innotech
roller banners or the display hardware to go with it, Innotech will surely have a product to suit your requirements. To allow for even greater fl exibility in its product offering, Innotech has set the goal of developing a sustainable or PVC-free alternative for every one of its print materials by 2025. This has been driven by the end-user and is something that Kieran is confi dent can be achieved. Innotech fi rst introduced its Envirotech line in 2016, with more products added in the intervening years and more in the pipeline. Envirotech was the UK’s fi rst dedicated range of PVC-free print materials. The range now extends to biodegradable and recyclable print materials.
He said: “I am really excited about this area of product development. It’s where we see the future of the industry heading. There is no excuse for the printer not to offer eco-friendly options anymore.” Flexibility is also seen in the way
Innotech strives to help customers. On speaking with Kieran, it seems that no request is too diffi cult. If a customer requires a bespoke size of a product – no problem. Needs something next day, but misses the 4.30pm cut-off – no problem. Excellent customer service is what Innotech strives for.
Not only this, but Innotech recently redeveloped its online ordering facility – giving customers even more fl exibility in how and when they order their products.
Empowerment
During my conversation with Kieran, I asked him what it was that he enjoyed about his job and working in the sign industry. His reply was: “I enjoy that I am empowered to take calculated risks, and given the fl exibility to experiment and do new things. You’ll see within our marketing that we do things differently and that’s because we’re empowered to do so.”
A welcoming reception desk greets visitors upon arrival
A selection of the media that Innotech supplies
The recent Pets in Print Trophy competition is a good example of this free reign that Kieran refers to. Innotech printed 100 bandanas and encouraged the industry to send in photos of their pets wearing a bandana in a bid to win the trophy. It certainly went down well with many entrants received.
Innotech’s recent rejig of the racking means an extra 1,000 rolls of grand format media can now be stored
www.signupdate.co.uk
Kieran was also asked for his thoughts on the future of the print industry to which he replied: “If you had asked me that 11 years ago when I started with Innotech, the general consensus was that print was dead. But in recent years the print industry has seen a new lease of life. Now the phrase ‘print is dead’ just isn’t heard. “Marketers are now proving however hard you try to integrate digital into your marketing, there is always a place for print advertising. It’s a channel we can’t do without. The future is bright and I can see clear opportunities for growth.” In his role as head of marketing, it’s Kieran’s job to push forward the company message and during my time with him, Kieran did it with ease. Innotech certainly lives by its ‘fast, friendly, fl exible’ ethos.
September/October 2024 |43 |
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80
