drupa Review Key product launches
Visitors could attend five high-calibre special forums
that they had fully achieved the objectives associated with their visit. At over 50%, most of them came from the printing industry, followed by the packaging industry, whose share has increased significantly and which was the focus of many exhibitors as a growth driver.
Many well-known brand owners were welcomed at the trade fair stands. In total, 170,000 trade visitors attended drupa 2024.
Digitalisation as a determining factor
Automation took centre stage at this year’s drupa, with a strong focus on AI and smart workflows, including software solutions.
It became clear that digital and analogue technologies ideally complement and benefit from each other. Traditional industry leaders presented a wide range of digital solutions, while digital pioneers integrated conventional components into their offerings.
Robotics played an important role in the exhibition halls and illustrated the path towards the smart factory.
Transformation and growth drupa made it abundantly clear that the industry has great potential for the future, even against the backdrop of many challenges, and that the prospects are promising. In the last financial year, the global printing industry achieved a turnover of around €840 billion (source: Smithers) and continues to develop at varying pace worldwide.
Sabine Geldermann, director drupa, portfolio print technologies, said: “At drupa 2024, we experienced first-hand just how relevant and resilient this industry is. The community is determined to set the course for the future together. Exchanging ideas with people from all continents and
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Listed below are just some of the many product launches witnessed at drupa 2024. • • • • • • •
EFI: the Nozomi 14000 SD singlepass printer for sign and display.
Epson: the new SC-S Series concept printer, the next generation of the SC-S80600L. Fujifilm: the Acuity Triton 1.6m wide printer using AQUAFUZE technology. Mimaki: the JFX600 and CFX series.
Mutoh: the HydrAton 1642 wide format printer. swissQprint: the Kuda high-end flatbed printer and the Karibu 2 roll-to-roll printer.
Vivid Laminating Technologies: the Veloton interchangeable system featuring multiple aligned cutting heads.
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Zund: the new Q-Line generation of cutters, with Board Handling System BHS180 and integrated UNDERCAM optical capturing system.
from all areas of the industry was extremely enriching and inspiring. We were able to welcome around 50 large delegations from various nations, and numerous globally active associations and organisations chose drupa as the ideal setting for their conferences and board meetings.
“Together we are stronger. Many new strategic alliances concluded at the trade fair reflected the opportunities that are only possible in such a concentrated form at drupa: meeting market players from other countries around the world in person, using core competences as synergy effects, forming networks and driving the market forward together.”
Sustainable technologies in focus Technology is the key to achieving sustainability goals – exhibitors at drupa illustrated this with numerous practice-orientated developments and concrete solutions. Top priority is given
to resource efficiency and the path to a functioning circular economy. In addition, Touchpoint Sustainability from the VDMA, the German Machinery and Equipment Manufacturers’ Association, showcased current state of the art innovations, presented best-practice use cases and gave a far-reaching outlook into the future of a sustainable printing industry.
Valuable knowledge transfer The extensive supporting programme, with its five high-calibre special forums, was very well received.
In times of constant change and the resulting new business models, they ensured an intensive transfer of knowledge and provided important guidance. Together with its partners, drupa focused on impressive industry expertise and the future topics of its target groups.
The next drupa will be held in 2028.
Live product demonstrations took place throughout the 11-day trade fair July/August 2024 | 37 |
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