Interview
Te need for UC&C won’t be going away anytime soon – meaning
it will still be a revenue opportunity in the foreseeable future. What will change is the need for more features that can help staff
perform better at work. CSPs and MSPs will have to work closer together, so they can match their customers’ needs against partner technologies. Digital transformation is a long-term goal, and the use of the cloud to support organisations is here to stay - whether it’s for collaboration, data security, or to enable business applications to shiſt to the cloud. Te opportunity is almost endless.
“The pandemic highlighted the need for businesses to embrace innovation, either by communication tools, cloud, or overall digital transformation. Solutions that allow teams to collaborate effectively, in whatever location, will continue to be in high demand.”
How has customer behaviour changed within the channel since the pandemic hit?
As the pandemic forced many organisations to look at working from home, we have seen that shiſt to cloud services accelerate. Te need to work from anywhere and around the clock is more critical than ever. Te focus on true partnerships with distributors has also become more critical. Te cheapest price is not the focus, but an
50 | May 2022
organisation that is there when needed and can react quickly to global changes is key.
What do you think retailers can do to improve the customer experience both in store and online? Te pandemic accelerated Digital Transformation globally. MSP’s were at the forefront of this, by helping their customers’ businesses to shiſt to hybrid or remote ways of working overnight. Digital Transformation is going to be a key theme throughout 2022 and beyond. Upskilling teams, investing in training of Azure and cyber security is going to be critical. Online access is becoming key to an MSP’s growth; their customers
want to buy at any time day or night. Ecommerce platforms don’t have to be expensive, and we’re seeing more partners take advantage of our free end user portals, that can be branded up as their own. Tey’re taking their business online instantly. Also, agility. No one could have predicted the scale of the
pandemic and the impact it would have on businesses. Tose organisations that moved fast, changed their business models and quickly serviced customers have come out on top, and many with an unprecedented growth. As we find our new norm post-pandemic, the channel is going to be at the forefront of leading the change. Continuing to respond to the changing demands quickly has never been more important.
What are your views towards hybrid/remote working, do you think this improves business or hinders productivity? I think location is one of the factors in a wider debate about improving productivity. Te key focus should be on flexibility, whether that’s by location or working hours. Te last thing I want in my team is seat warmers, being sat at a desk from 9-5 damages morale and output, as research shows. If my team want to work from the office five days a week then that’s great, if they want a mix of office based and home based, that’s also great, and if they want to work fully from home or compressed hours, I’m happy to sort it. I think the pandemic has highlighted that people want a better
work life balance, and with the current recruitment shortages staff are able to demand it. But to be honest, making flexible working the norm has been long overdue. Tis flexibility leads to happier employees and happy employees
are 12% more productive, than unhappy employees who are 10% less productive.
www.pcr-online.biz
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
