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be looked at as a priority. To do this you need to put sustainability at the heart of your organisation. Implementing sustainability initiatives across business operations


takes time and oſten comes with layers of process and stakeholder approvals - so identifying what matters the most to the organisation will make the biggest impact. My second piece of advice would be to make someone responsible


for the day-to-day management of these initiatives. In recent years, we’ve seen the Chief Sustainability Officer taking a more prominent role in the c-suite. I strongly believe that regardless of your industry, having someone accountable for making your business operations sustainable is key and paves way for tangible movement and transition. Lastly, don’t go it alone. Working with partner organisations who


specialise in sustainability can not only take the pressure off you to hit net zero targets but provides you the expertise and depth of knowledge to better understand the task at hand.


I understand Circular Computing has recently been awarded BSI Kitemark certification, what does this mean for the company? Te awarding of the BSI Kitemark certifies that our Circular Remanufacturing Process produces products ‘equal to or better than new’ as required by the BS standard BS8887-220 and BS8887-211. As the first laptop remanufacturer to claim the prestigious BSI Kitemark, we believe it will propel remanufactured laptops of this standard, into the global spotlight. Te weight of evidence more than suggests that obtaining a


Kitemark is not only good for business but has become essential for consumer confidence. It inspires trust, is a mark of international safety and quality and helps aid best practice in business and innovation. By choosing Circular Computing products, CTO and CIOs can confidently fulfil the need to save costs on purchasing hardware as well as the pressure to become more sustainable. Te Kitemark provides a hallmark of credibility that is recognised worldwide, and the award further advances our position as a global leader in sustainable IT.


Please could you tell us more about why joining Circular Computing is so important to you? Like many people I’m passionate about making sure we live in a sustainable society and I’m also fortunate enough to work in an industry that both needs to make a big change and now also has the opportunity to do so. Te proposition here isn’t about making a difference in 50 years time, it’s making a difference today with proven technology and processes that are tackling the issue of electronic waste. E-waste is the fastest growing waste stream in the world


and joining Circular Computing is my chance to help make a change in the way businesses purchase and use IT, reducing the mass of wasted electronic equipment and protecting the planet’s natural resources.


How is Circular Computing working to encourage the channel to take second user laptops? What process are you implementing? Our goal is to ensure there is a viable alternative to new. Te


20 | April 2022 www.pcr-online.biz


stigma attached to second-hand equipment is that the performance or longevity is not what they were in its original lifeform. Our remanufacturing process goes above and beyond the norm to give a premium-grade second-user product that looks and performs like new, all whilst ensuring carbon-neutral processes with exacting quality standards. By utilising our state-of-the art remanufacturing facility, we


have the world’s first and only BSI Kitemark for remanufactured laptops, certifying that our Circular Remanufacturing Process produces products ‘equal or better than new’ as required by the BS Standards 8887. Over and above the assurances our BSI Kitemark offers end


customers, our extensive 5+ hour remanufacturing process and 360-point quality check delivers unrivalled quality, consistency and reliability: our RMA is less than 3%, which is much lower than OEMs, plus we offer up to a 3 year warranty for complete peace of mind.


How is Circular Computing leading the charge in waking up businesses to this revolutionary process? How do you plan to propel the business into further growth, while ultimately advancing the ever-important sustainability agenda? Our mission is to push the realms of what is possible within the sustainable IT industry and inspire our clients, partners and businesses globally to transition to a more sustainable IT procurement strategy. Trough our focus on innovation and development of disruptive technology, like the Circular Computing Remanufacturing Process, our business will continue to experience rapid growth as it meets the demand for sustainable IT. With the mounting pressures for businesses to meet sustainability


targets and as the importance of reuse starts gaining momentum to tackle the e-waste crisis, I feel Circular Computing is uniquely placed to make a genuine lasting impact on the IT sector with a viable alternative to new. We are an innovative and forward-thinking company, and as such, I believe we’re well placed to expand our portfolio in the future. It’s an exciting time, and while we’re the first and only company to


remanufacture laptops in the industry to-date, we hope others will join us on this journey to make the world a more sustainable place – because IT shouldn’t cost the Earth.


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