Industry Roundtable Achieving net zero
Paul Thompson Commercial director and one of Consenna’s founders and Matt Frank, Head of Cloud Modernisation at Ancoris discuss sustainability within the channel, the route to becoming carbon neutral and the role education has to play in achieving this.
Paul Thompson T
here are many measures we as individuals, but also within larger daily business practices that can be adopted to reduce our overall carbon footprint, at the crux of this is a clear
understanding of what is needed and how to achieved it, as Paul Tompson Commercial director and one of Consenna’s founders and Matt Frank, Head of Cloud Modernisation at Ancoris discuss here in our industry roundtable.
How is your company involved in sustainability within the tech channel? Paul Thompson, Consenna: “In 2021 Consenna launched Carbon, a first of its kind marketing platform that is entirely free to use, and which has been designed to equip IT resellers with an extensive menu of self-serve sustainability focused marketing campaigns, access to a library of sustainability training and, crucially, educational modules deciphering what it all means. “Tis wasn’t new territory for us though; we’ve been providing
sustainability focused programmes, promotions, and initiatives to the UK tech channel for many years – we just knew that more needed to be done to give even greater visibility to issues surrounding sustainability, both for OEMs and their network of resellers.”
Matt Frank, Ancoris: As Ancoris, is a Google Cloud Premier Partner, the company has ensured it’s following a path to being fully carbon neutral. Google achieved its carbon-neutral status back in in 2007 enabled by using renewable energy sources and ensuring it’s data centres use 50% less energy than the industry average. Te company is aiming to be fully carbon-free by 2030 globally and has implemented highly efficient evaporative cooling solutions, smart temperature, lighting controls, and custom-built servers which use as little energy as possible. Trough this partnership, we understand that carbon neutrality doesn’t happen overnight. We are continuing to work on improving our company’s sustainability efforts, as well as helping our customers modernise, and unlock whole new worlds of digital freedom.”
www.pcr-online.biz Matt Frank
Do you feel corporate social responsibility should be a key consideration of all channel partners if so why and how can this be achieved? Paul Thompson, Consenna: “CSR is no longer a ‘nice to have’ for any business; it’s vital. “Tis is no less the case for the IT channel – especially when you
consider that it’s a sector responsible for 5% of all global carbon emissions. “As consumers, we increasingly make purchasing decisions on
what’s ‘right’ and the same can be said for business purchasing where more and more oſten, suppliers are mandated to meet certain sustainability thresholds. Tis is particularly so in the public sector, but increasingly in the private sector too. “All channel partners need to recognise this and respond
accordingly – if they don’t, then customers will take their business elsewhere, it’s as simple as that.”
Matt Frank, Ancoris: “Many channel organisations have been slow to adopt meaningful sustainability and social responsibility initiatives, and some claim there are too many different metrics to measure sustainable technology adoption effectively. It’s clear that pressure from organisational stakeholders has increased significantly, with consumers now limiting their purchases from certain channel partners because they’ve had ethical or sustainability-related concerns. Similarly, when companies want to buy new products and services from suppliers, modern procurement teams assess the sustainability position of the supplier. Organisations would therefore be wise to ‘think big and start now’ and consider sustainability as a vital part of their technology operations going forward.”
What sustainability initiatives and partnerships is your company involved in? Paul Thompson, Consenna: “Since launching Carbon, we’ve signed partnerships with the likes of Ingram Micro to provide its network
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