Sustainability
Chris Newbery, Industry Lead Retail/CPG EMEA and Paul Taylor, Sustainability Lead EMEA at Teradata discuss how sustainability fits into the retailer/CPG of the future concept, how it can boost customer engagement and experience and improve supply chain operations.
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n its simplest form, gathering the correct data at a very granular level allows us to measure the current status of a company’s sustainability progress. Ten, as we deliver
improvements, we can understand how much we have moved the needle. Here Teradata’s Chris Newbery and Paul Taylor explain more.
Can you explain more about how sustainability fits into the retailer/CPG of the future concept? Sustainability is now one of the highest priorities for Retailers and CPGs, and in the top 3 strategic initiatives for most CEO’s. Tere is increasing pressure from their customers, shareholders and peers, plus evolving requirements and regulations from governmental bodies. Te key challenge is how to address sustainability without having to compromise the business in other dimensions, in other words, how do you drive ‘profitable
22 | May 2022
sustainability’? Te other critical element is how you embed sustainability and CSR throughout the entire organisation, including the day-to-day operations and ways of working of your Manufacturing, Supply Chain, Marketing, Commercial & Finance teams. With K3 research recently finding that less than half of retailers
surveyed use IT and tech resources to manage CSR or company sustainability objectives, as well as the fact that different countries have varying sophistication/maturity levels around having fully implemented IT solutions for sustainability, the time to act is now to ensure retailers and CPGs are responding to consumer needs and don’t get leſt behind. Most of our customers want to be more sustainable, but they
also need the help of the retailers and/or brands they interact with, and buy from, to help them do so. Terefore collaboration and transparency is also key to true success.
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