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end customer IT decision maker matrix is changing. We have an opportunity to support IT decision makers to achieve sustainable IT procurement that’s not only cost effective, but also available in volume today. Evolving the sales process will be a challenge as experienced
salespeople adapt to new language and begin dealing with new stakeholders. By ensuring we’re a supportive and effective partner, we can provide resellers with an opportunity to create a more ethical, sustainable and socially responsible way for end users to buy enterprise grade IT.
With your appointment marking a new era of growth for sustainable IT in the channel, please could you explain more about Circular Computing’s route to sustainability and any initiatives it is currently undertaking? Our remanufacturing process directly avoids the depletion of many of the Earth’s limited resources that are part of the original manufacture of every new laptop. On average, it takes 190,000 litres of water to make just one new laptop, producing 316 kilograms of Carbon Dioxide, while 1,200 kilograms of the earth’s precious resources are mined. Remanufacturing, on the other hand, reduces e-waste and reuses materials minimising its overall environmental impact. Our process and sustainability efforts are also carried through
to the end user. As you may be aware, businesses now need to record their carbon-saving efforts in Scope 3 Emissions reports. Carbon neutral laptops mean sustainable IT is a huge step forward for people and planet. To stand behind our need to provide a carbon-neutral future,
we invest significantly into carbon reduction projects. This includes reforestation and clean energy projects, which ensures every Circular Computing laptop is certified carbon neutral from a carbon neutral organisation. We support projects that have a real impact, help create jobs and empower vulnerable communities.
How will you be leading the company’s entire channel route to market, to ensure that Circular Computing’s rapidly expanding network of resellers are supported on their journey to implementing sustainable IT. How will you be
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working with end customers in a bid to raise awareness of the benefits of reducing their IT carbon footprint? For many of the channel partners we begin working with, sustainable IT is a change in the model they’re used to, so our role is to help them adapt and make sure they’re fit from a sustainability perspective. Te more benefits they see from the sustainability model, the better their relationship will be with end user companies. For end users, CIOs are coming under increasing pressure to meet
Net Zero targets. Offering carbon neutral laptops, which perform ‘equal to or better than new’ to form their IT infrastructure is one step towards hitting those targets in a cost effective, sustainable way. To meet demand from both resellers and end customers, we’re
investing significantly in our sales teams and channel partner programme. By engaging collaboratively with the supply chain we’re able to raise awareness of the benefits of reducing their IT carbon footprint and impart our expertise to all parties involved.
Please could you explain more about Circular Computing’s computer remanufacturing facility and how it has stopped over 10,000 metric tonnes of electronic waste from entering landfill? Trough our unique remanufacturing process, fully-qualified technicians remanufacture to BS 8887 standards within our purpose-built state of the art production facility. We re-use 99% of the original materials to remanufacture a laptop and the last 1% goes into recycling, where it is transformed into pallets. Nothing is thrown away and we’ve amassed a collection of more than 180,000 spare parts. By remanufacturing existing hardware, we not only save it
from going to landfill but we deliver a performance that is truly comparable to new. By giving the product a new lease of life, we extend the warranty by up to 3 years meaning its impact on the planet is spread over multiple life cycles. Of course, we also take the product back again when it goes beyond its second life so we can begin the process all over again.
What advice would you offer to other companies looking to implement sustainability initiatives? As a first step, I’d encourage every business to be proactive and pragmatic about identifying which areas of their operations need to
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