thebiginterview Circular Computing’s
Luke Doneghan on bolstering the circular economy
We speak with Circular Computing’s Head of UK Sales, Luke Doneghan on supporting partners and end customers on their sustainability journey, the new era of growth for sustainable IT and pushing the realms of what is possible within sustainable IT.
C
ircular Computing, a global specialist in remanufactured IT appointed Luke Doneghan as
its new Head of UK Sales, to accelerate UK sales operations and support its channel partner growth at the end of last year. Luke’s appointment marks a new era of growth for sustainable IT in the channel, amidst mounting pressures from governments and world organisations to meet ambitious net zero targets. Here’s what Doneghan had to say.
How are you getting on in your new current role at Circular Computing? My previous roles have provided me with a wealth of experience managing an OEM’s entire EMEA route to market. At Circular Computing, I’ve been appointed as Head of UK Sales to fast track UK sales and expand our network of resellers and end customers. Tere is no doubt that continually
producing new technology is no longer sustainable at an enterprise level.
Te Circular Computing production technology now means we can take existing hardware and make it ‘equal to new’ aſter its initial lifecycle, with the benefits of being cost effective and providing the industry’s first zero carbon footprint. Tis value proposition not only delivers a better way to tech procurement and deployment around the world, but has allowed us to hold high volumes of stock amidst ongoing global supply issues.
How do you plan to accelerate Circular Computing’s UK sales operations and support its channel partner growth? Te number one priority is to support our partners and end customers on their sustainability journey. While most businesses now have a focus on being sustainable in some capacity, not all of them realise how to implement and report on carbon reduction initiatives. Te channel is on that journey now and the
18 | May 2022
www.pcr-online.biz
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