BRANDS
Of course, all businesses have different requirements and
no ‘one size fits all’. Therefore, for partners with specific needs, we can discuss tailored support options such as credit terms or sale-or-return agreements. As previously mentioned, YOMO has a strong warranty
and returns policy, and this means that dealers don’t get stuck with problem stock. In reality, warranty cases have been minimal because of the care we take in manufacturing. But we are always here to help when needed. The goal here is simple. We want to give IBDs the confidence to test YOMO without tying up capital or being worried that the after-sales service will not be there when needed.
Looking ahead, what can you tell us about YOMO’s plans for the next 12-18 months? Are there any new models, product categories, or brand-level changes that you can share? YOMO has come a long way in a short space of time, but we are only just getting started! We have so many plans to share with you that if I told you all of them, this interview would become an all-day read. The key ones, though, are centred around new product launches and European growth. Our new product development is ongoing and based on
54 | October 2025
the market and customer feedback. In the coming months, we will be introducing the YOMO MTB line (24” and 27.5”) for older kids and an expansion of our accessories line beyond helmets to mudguards, bottles, kickstands and more. The European growth plans are currently underway and, just as in the UK, we are already talking to various retailers across the continent. Brand development-wise, we will engage in education- focused marketing with dedicated campaigns to help parents and kids understand the importance of lightweight, quality bikes and how the right bike encourages children to ride more, build friendships, get outdoors, and benefit them both physically and mentally. Our approach isn’t, and never will be, to loudly claim
that we’re the best or better than the rest - we would much rather our customers and partners experience it and say it for us. Our approach is to help them feel this way and encourage them to say it out loud! With continued growth plans for the UK retail partner
network and strong partnership support, we believe that our long-term vision of establishing YOMO as the most trusted kids’ bike brand in the UK and Europe is well on course. I would love to invite any retailer reading this to get in touch and become an important part of that growth and of our combined story.
www.bikebiz.com
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