BRANDS


 Direct Deals & No MOQs to Retailers


  


What’s the story behind YOMO? Was there a specific core problem or gap in the market that inspired the creation of  YOMO is a UK brand born out of a real passion for kids’ bikes and their importance, not just in the marketplace, but also to the lives of children and their families. We all know that cycling is an amazing lifestyle choice and that this starts as a child. Those first few experiences with a bike can make or break a love of cycling as that young person gets older, so they need to be positive and fun. For families, cycling also presents a chance to create lifelong memories together on two wheels. It’s genuinely priceless in my eyes. With prior experience in the kids’ bike industry and as


www.bikebiz.com


a parent myself, I felt that most bikes on the market were either overpriced or poorly designed. Often too heavy, poorly specced and lacking any comfort features, they did not represent either a positive experience for the child or value for money for the parents. I wanted to create bikes that were lightweight, properly sized for children, built with quality tubing and genuinely fun to ride. To this end, there appeared to be a clear gap in the market. At one end, top-quality bikes with unreachable price points for many families, and at the other, cheap heavy bikes with a poor ride experience and often dubious build quality. So YOMO was born to bridge that gap by offering the


October 2025 | 49


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