APPOINTMENTS Job changes and updates from the trade


Got an appointment you’d like to share?


Please send details to: richard.setters@biz-media.co.uk


Steve Larking, Assistant Marketing Manager, Lyon Equipment


LYON EQUIPMENT has announced the appointment of Steve Larking as Assistant Marketing Manager, with responsibility for driving marketing across the company’s growing Cycle division. Steve brings extensive marketing and industry experience, having worked with leading brands during his time at ZyroFisher and Hotlines Europe, as well as a previous spell with Lyon Equipment, where he focused on marketing for the Work & Rescue division. An accomplished rider, Steve recently secured a podium finish at Enduro2 in Méribel and has a passion for mountain biking, gravel riding and bikepacking. Based in Tebay, Cumbria, Lyon Cycle’s


portfolio includes ORTLIEB, Industry Nine, 7Mesh, Arundel, and Tubus.  For further information, reach Steve at: steve.larking@lyon.co.uk


Lars Hjort, CCO, BikeFolder


BIKEFOLDER strengthens its leadership team as Lars Hjort takes on the role of CCO. “I’m approaching 30 years in the international bicycle industry and have worked across nearly every part of the value chain. When I got a look behind the scenes at BikeFolder, I immediately recognised something truly unique. The platform solves long-standing industry challenges through a data-driven and AI-powered approach I’ve never seen before,” said Lars Hjort. A seasoned executive who has helped scale several global bicycle brands, Hjort brings deep expertise in aligning commercial growth with modern technology. In addition to leading global sales efforts, he is also investing in the company. You can reach Lars at: Lars@bikefolder.com


Roman Arnold, Executive Chairman, Canyon


CANYON has announced that Roman Arnold will assume operational responsibilities as Executive Chairman, as of 1 September 2025. The brand says that in this role,


Roman will focus on the long-term vision and future strategy of the company, acting as a bridge between Canyon’s history of innovation and performance and its future growth, ensuring the company remains deeply connected to its founding values while driving strategic initiatives forward together with Canyon’s executive management team. With Arnold’s return, Nicolas de


Ros Wallace will step down from his role as CEO by mutual agreement. Over the past three and a half years, de Ros Wallace has guided Canyon through a period of growth and transformation. 


www.bikebiz.com


October 2025 | 11


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68