BRANDS
What does the brand offer to new retailers looking to get on board? Beyond the product, what support can they expect to grow the YOMO brand in their store? We are not box shifters, nor are we a brand that will enforce large MOQs or demanding sales targets. We genuinely see retailers as business partners. Lots of brands say this, but to us, it underpins our entire brand. Retailers and YOMO are two halves of an equation, and the best solution is the one that works for both halves. We want partners to not only stock our bikes but also share our values and help us grow the brand together. How do we back that ethos up? Firstly, through fixed, fair
margins for all YOMO Partners, regardless of size or order value. We don’t undercut smaller shops, and all partners are treated equally. We are fully committed to protecting brand value. By
this, I mean that we don’t discount bikes in ways that harm retailers’ margins or undermine confidence, and we expect the same commitment from our partner stores. We are in this together! As such, we also offer ongoing support in the form of
marketing assets, point-of-sale materials, and product training, as well as UK-based ‘real human’ support when needed.
In summary, YOMO offers a genuine partnership
approach, and we see retailers as part of the YOMO journey, not just as buyers or ‘the coal face’. We work together, we get results together, we make young people happy bike riders together.
It’s a scheme we introduced to help facilitate repeat purchases from loyal customers, and it is open to all YOMO Partner stores. In essence, it offers easy and eco-friendly upgrades
by giving parents up to 50% credit of the old bike’s value towards a new size. All too often, we see old, outgrown bikes thrown in landfills or at recycling centres. Encouraging trade-ins helps cut that wastage down. It also builds confidence in the resale value of a premium
kids’ bike, and this can help make the purchase decision that much easier for the customer. Whilst families may achieve a higher resale price privately, BikeTrade offers a simple, hassle-free upgrade path that guarantees a sale for them as opposed to taking their chances on Facebook marketplace or similar. For our partner stores, it creates easier repeat business as families return to trade in and move up the YOMO range. This continuation with the brand helps strengthen long- term trust in both the brand and the retailer, reinforcing the value of investing in YOMO in the first instance.
www.bikebiz.com
Many retailers face stock holding challenges and these concerns and create a “low-risk” opportunity for We are aware of how MOQs can help or hinder a bike retailer, and we have heard many of the stories surrounding some of these issues in recent years. We keep it very simple for our partner stores. There is no minimum order quantity for YOMO, so simply order what works for your store. On top of this, we offer free delivery on five bikes or more and just £10 per bike for smaller orders. As previously mentioned, we do not alter margins
according to order size with fixed margins for all YOMO partners, regardless of order size. This helps protect smaller retailers who can’t compete on volume against bigger stores. We know this may discourage some larger retailers from holding huge stock, but our priority is to look after independents fairly and treat all equally. Our shared customer is the key person in this discussion, and they should be able to receive the same level of customer service and pricing, whichever store they go into.
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