BRANDS
Wheel testing lab
wheel system proves itself, with both Alloy 2.0 and carbon versions being raced at the highest levels of gravity racing. Synthesis Alloy 2.0 is purpose-built for a ride experience designed to boost confidence, extend wheel life, and meet the demands of modern riders and their bikes. And with a lifetime rim warranty, customers can ride with confidence knowing their investment is protected while dealers can lean on that guarantee as a powerful selling tool.
With a growing product portfolio, what is crankbrothers’ long-term strategy for dealer support and training? Are there new programs or initiatives to help dealers sell the entire range? AH: As our portfolio expands, our focus is on supporting dealers and riders globally. We deliver a clear product message backed with global service and the tools that dealers need to sell the full range. This is all delivered through; Global service & distributor network - Local distributors like Extra UK, ensure access to product, training, and after-sales support. Within the UK, we further back this with two Retail Specialists, Dean Teifel (South) and Stu Prentice (North), who are on the road, available to visit both existing and new dealers to take them through the range in detail, offer in-store training, merchandising support and dealer events.
www.bikebiz.com
Synthesis Alloy Durability + warranty confidence - Alloy 2.0 rims are
backed by a lifetime warranty, reinforcing quality and giving dealers a story of long-term reliability to share with their customers. Comprehensive online resources - Our website
features detailed product information, tech documents, and in-depth videos to make product knowledge accessible anytime, anywhere.
The new Synthesis Alloy 2.0 is said to have “significantly higher” fatigue strength. Can you elaborate on the key
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