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www.bikebiz.com FOLLOW US


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CONTENT Editor


Lauren Jenkins lauren@biz-media.co.uk


Staff writer Simon Cox


simon.cox@biz-media.co.uk


Graphic designer Mandie Johnson


jonsonian1760@gmail.com


ADVERTISING SALES Sales manager Richard Setters


richard.setters@biz-media.co.uk +44 (0)779 480 5307


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Media director Paul Ryder


pryder@datateam.co.uk EDITORIAL 2026 is Fast Approaching


Time, patience and risks. All elements of whether something might be successful or not. Sometimes there’s a recipe to follow, other times you’ve got to throw caution to the wind. If there’s one thing I’ve learned from my time as editor, it’s that, like many industries, we’re resilient. I can’t comment on other sectors, but I’d say we’re probably quite different. We’re growing, but in many ways, we’ve managed to maintain a largely community feel. Community. Perhaps more important now than ever. Something we should


Printed by The MANSON Group Ltd ISSN: 1476-1505 Copyright 2025


all strive to build. That’s my mission here, at least in part. BikeBiz exists for the industry. It’s a platform for you. Sometimes we get things very right, and we’ll hold our hands up if we get something wrong. Some things take time to build, but it’s starting that counts. Taking risks is scary, especially if you have no idea of the outcome. Better to go in prepared, but sometimes that’s not an option. As I think about 2026, which seems to be racing ever closer, I wonder what the cycling industry will look like. Whilst there’s been positive shoots, and I know it’s been repeated, we’re not quite out of the woods yet. But getting to a place where everything feels ‘good’ again is a very individual journey. What’s good for you might not be for others. Each of us is working towards a goal, sometimes many at once. The point, if there is one, is that you can only do so much. Especially alone. Having said that, you’ll know your strengths, so don’t be afraid to double down. But on the flip side, don’t be afraid to take a risk once in a while. You don’t know where something might lead unless you start. Thanks, as always to everyone who has contributed to this issue. Check out the contents page for the full breakdown. Have something you want to see in the mag? Email me on lauren@biz-media.co.uk


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All contents © 2025 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such information.You are advised to contact manufacturers and retailers directly with


regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any other changes or updates to them. This magazine is fully independent 





If you submit material to us, you warrant that you own the material and/or have the necessary rights/permissions to supply the material and you automatically grant Biz Media Ltd. and its licensees a licence to publish your submission in whole or in part in any/all issues and/or editions of publications, in any format published worldwide and on associated websites, social media channels and associated products. Any material you submit is sent at your own risk and, although every care is taken, neither Biz Media Ltd. nor its employees, agents, subcontractors or licensees shall be liable for loss or damage. We assume all unsolicited material is for publication unless otherwise stated, and reserve the right to edit, amend, adapt all submissions.


Lauren Jenkins, Editor


Editorial: 07979 146121


IF YOU HAVE NO IDEA OF THE OUTCOME. BETTER TO GO IN PREPARED, BUT SOMETIMES THAT’S NOT AN OPTION


TAKING RISKS IS SCARY, ESPECIALLY


Simon Cox 


 simon.cox@biz-media.co.uk


Richard Setters Sales manager


richard.setters@biz-media.co.uk


Mandie Johnson Graphic designer jonsonian1760@gmail.com


THE TEAM


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