BRANDS
highest quality kids’ bikes at affordable prices. This way, every family can access a bike that rides properly, brings a smile to all, and creates long-term memories. Our mission is simple. Premium quality without the premium price tag.
The kids’ bike market is competitive. What, in your view, makes YOMO uniquely different from established brands? Firstly, I am, of course, biased, but I believe YOMO is a brand that genuinely cares for both our industry partners, the purchasing customer, and the end user. All are central to our day-to-day thinking by creating products that fill their needs, not simply building products and telling people they need them. There is a huge difference in my eyes. The customer and the service we give them always come first. On to the bikes themselves, there are several key differences driven by these very market needs. Triple-butted alloy frames – genuinely lightweight, not just marketed as such – and child-specific forward geometry designed for a
confidence-inspiring fit and easier handling. If young riders feel confident, they have far more fun and feel more engaged. For peace of mind, YOMO also offers a lifetime warranty on frames and forks, which hopefully provides real reassurance for both parents and our retail partners. This warranty is dealt with via our office in the UK, and we are available throughout the working week to deal with queries and sort any issues that may occur. We also have a very strong brand identity and bold
colourways. We believe that YOMO isn’t just “another kids’ bike brand” and whilst this sounds like marketing talk, it really isn’t. It helps you, as a retail partner, sell the bikes and create a strong visual presence in your shop. YOMO is a kids’ bike brand genuinely built for kids. Speaking of building, while anyone can build a bike
from a components catalogue, we focus on the small but critical details most brands overlook. We understand how to make a proper bike for small people from the ground up. We also prioritise educating parents and dealers on why lightweight frames and child-specific components matter, so they can make informed choices on behalf of their young family members.
50 | October 2025
To summarise, it largely comes down to finding a real balance of ride quality, durability and after-sales support, including clear assembly guides, spare parts availability, and responsive warranties. At every step of the purchasing and ownership journey, YOMO is there to help, guide and support. This is often why customers end up staying with YOMO as their children grow, and our Bike Trade programme makes this easier than ever. For retail partners, this means an engaged customer for several years at a time.
How do you balance the need for a high-quality, premium product with the goal of making bikes that are “affordable and reassuring for parents”? As the old saying goes, if it were easy, everyone would do it. It’s a challenge, but one we enjoy. As this was, and always will be, central to our brand, we carefully planned this out from the beginning.
‘WE ALSO HAVE A VERY STRONG BRAND IDENTITY AND BOLD COLOURWAYS. WE BELIEVE THAT
YOMO ISN’T JUST “ANOTHER KIDS’ BIKE BRAND” AND WHILST THIS SOUNDS LIKE MARKETING TALK, IT REALLY ISN’T. IT HELPS YOU, AS A RETAIL PARTNER, SELL THE BIKES AND CREATE A STRONG VISUAL PRESENCE IN YOUR SHOP. YOMO IS A KIDS’ BIKE BRAND GENUINELY BUILT FOR KIDS.’
It starts with careful supply-chain management by working directly with factories and cutting unnecessary middleman costs. We all know the challenges that this has
brought in recent years, but it was a clear focus for
us from day one, and we have stuck firmly to this throughout. We don’t cut corners to save a few
pennies. We only invest in premium specs where it truly matters, such as the lightweight alloy frames and branded child-specific components, whilst avoiding unnecessary over-engineering that drives prices up without adding real value to the customer. We spend our R&D and build budgets where we know it will return the most benefit to our customers and retail partners. We also operate a scaled business model. By this, I mean
that we are selling directly to both dealers and consumers without diluting the brand. We know that some dealers don’t like brands selling direct, and we fully understand why this is so. However, as a small but growing brand, we must invest in marketing and brand development to help our retail partners sell. We also have to acknowledge that, as we are growing our retail network, many parts of the country will not have a YOMO dealer nearby. Whilst we aim to change that in the coming years by working with more retail partners across the country – this is our aim - we do need to carry out that development work, and we pay for it by selling bikes. Hence, we need to sell direct, which in turn will help us to invest and help our retail partners sell by supplying a brand with strong recognition in the market. We will never undercut any partner, and we will always
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
