On the bike light side, we’ve got everything from compact commuter options through to extreme-output endurance models, and now the new aero-focused HORI light, which has even been through wind-tunnel testing. Time and again, the message that resonates with riders is simple: you get high- end technology, proven by the press and in real-world use, at a price point that doesn’t shut people out.
What is your manufacturing process, and what quality control measures are in place? All Magicshine products are designed and built in our own dedicated facilities in China, where we have full control of research, development, and production. Every unit goes through rigorous testing before leaving the factory, including waterproofing checks, impact testing, and lumen verification. Once stock arrives in the UK, our team carries out additional inspection to ensure packaging and batch consistency. The end result is a product line that has built a strong reputation for reliability, backed up by awards and consistently positive reviews.
Can you provide an overview of your current product range? The range is broad, but it breaks down into a few clear categories. We’ve got our bike lights, from compact commuter units like the Allty 400 through to powerhouse models like the Monteer 12,000. Our rear lights are equally strong, with the SeeMe series and the new FTR wireless-connected range. Then there are the accessories, from helmet and GoPro mounts to Garmin-compatible fittings, plus new innovations such as the Airro electric pump and our Brompton-specific VTG combo set.
There have been past concerns regarding customer service and warranty claims. What improvements have been made? That’s something we’ve addressed head-on. In the past, retailers sometimes felt let down by slow responses or complicated processes when distribution sat with previous importers. Now that Magicshine has a dedicated UK distribution base in Cornwall, all warranty and service issues are handled directly here. That means clear communication, quick turnaround times, and stock held in the UK specifically for replacements. It’s been a huge shift, and feedback from retailers who’ve come back to the brand has been very positive.
Can you outline the warranty process from a retailer’s perspective? We try to make it as simple as possible. Retailers can either handle the claim directly – sending the product back to us on behalf of their customer – or they can direct the customer straight to us if they prefer. Both routes work, and we’ll process the claim quickly either way. The aim is to make sure customers are looked after without putting unnecessary strain on the retailer.
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What is the typical turnaround time for a warranty claim, and how are out-of-stock or discontinued models handled? Most claims are turned around within a week of us receiving the product. If the item is in stock, it’s replaced immediately. If a model has been discontinued, we’ll always offer the nearest current equivalent or, if appropriate, an upgraded option so that the rider isn’t left short.
How does Magicshine handle product returns for items that are not defective but a customer wishes to return? For non-defective returns, we follow standard UK consumer law. Products need to be unused, in their original packaging, and returned within the 14-day period. Retailers can choose whether to handle those returns themselves or pass them directly to us, whichever works best for their business.
What new products or technology advancements can retailers expect in the next 12–18 months? The next year or so is very exciting for us. The HORI aero lighting series, designed specifically for time trial and triathlon use, is due to launch, with extensive wind-tunnel testing behind it. We’ll also be expanding the eyewear line with new lens options and colourways, plus more accessories like aero mounts and integrated cockpit solutions. On top of that, the connected ecosystem will continue to grow, building on our LightSync system with more smart features to make lighting both safer and easier to use.
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