INTERVIEW
Not hard to see why this would be valuable across the entire industry, from the buying public to global brands and everyone in between. And that’s the reaction we’ve had from a select group of large retailers, who’ve already seen actual business benefits - when you talk ‘money’ people take note. It’s no longer ‘data’ and ‘tech’ - it’s revenue uplift, it’s cost reduction, it’s cashflow optimisation, it’s buying decision influencing. When you know what your customers search for and buy (or don’t), you take the guesswork out of future stock decision-making.
To give some sense of scale, let’s talk numbers. How many products are now live on Bike Matrix? 85k Bikes, 150k components, 100+ component brands on board. For context, we currently see 260k compatible requests over a 7-day timeframe. I can tell you that we see 37,000 parts compatibility searches a week for Canyon and more than 42,000 searches a week for Specialized. Naturally enough, these numbers get people’s attention. When you tell a business you can more than double their online sales conversion rate for parts, and massively reduce returns - that opens a lot of inquisitive conversations.
And you’ve arrived at this point in two years? Not quite, although if you take the debut of our Minimum Viable Product (MVP), then, yes. Today we’re a team of 10. We started out as two co-founders, Lyndal and I, and that became three with the arrival of Adam Barnes as our tech co-founder. I’m getting a bit ahead of myself here. To timeline the early stages:
August 2023, we took on NZD$240k investment (angels and private equity)
Lyndal and I go full-time on Bike Matrix (Adam Barnes remains three days)
November 2023, we went ‘live’ with our first iteration, ‘Brake Pad Compatibility’
25,000 bikes enriched with just enough data to assess compatibility for brake pads.
cycleways.co.nz and
frictivemtb.co.nz were our Beta test partners Taipei 2024 saw us expand capability significantly, with the Brake Pad Compatibility now enriched with tyres and tubes, a straightforward addition that belies the amount of work required. Good news for us, a host of component manufacturers saw Bike Matrix, recognised what they saw, and opened meaningful conversations. Shortly after, we had more than 50 component brands on
www.bikebiz.com
board, and more than 20,000 bikes enriched to ‘Phase 2’. An ever-expanding data set means exploring new options for how to improve User Experience and future-proof the solution. Redesigning Bike Selector 2.0 and Bike Lounge saw us also add the Shopify App to the Marketplace. It’s around this time that we then added brake rotor, front wheel, rear wheel and wheelset compatibility.
Eurobike 2024 was our ‘launch’ (so to speak) where we demonstrated brake pads, brake rotor, front wheel, rear wheel, wheelset, Chain and Cassette.
October 2025 | 31
Top: Bike Matrix parts compatibility overview Above: Bike Matrix with their Eurobike Award in 2024
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
