INTERVIEW


Rob Bentley on the future of national bike retail


Evans Cycles is unlike any other cycling retailer in the UK. Part of an extensive pan-European Frasers Group, the business has the opportunity to shape its retail and customer experience in a way that makes the best of current retail best practices.


BikeBiz had the opportunity to speak with new MD, Rob Bentley, exploring the way business 


Reimagining the Modern Bike Store Experience “Walk into a new Evans Cycles store today and it feels very different to the bike shops of old. Cycling has evolved, and so has the way we want to serve our customers. The stores we’re rolling out now are designed to make cycling more accessible than ever. Sparking curiosity and inspiring confidence.


16 | October 2025


We’re rethinking the journey from the moment someone steps through the door, and a big aspect of that is curating the right product range. Whether you’re buying your first hybrid or upgrading to a high-performance road bike, you’re met with a choice across a number of price points. It’s not just about selling bikes; it’s about helping


www.bikebiz.com


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