INTERVIEW
Adam T, Lyndal and Adam B Two years in the life of Bike Matrix
When a business can double sales conversion rates and reduce customer returns to levels that eCommerce giants dream of, it’s not hard to see what New Zealand-based Bike Matrix is making waves.
Here we sit down with co-founder Adam Townsend to hear why the largest cycling retailers in Germany, the UK, and Australia work with Bike Matrix, and what it has taken to get to this point.
Adam, thank you for making time to chat. For those not familiar with the name, let’s open by outlining what Bike Matrix is. Sure. You know how - based on your car number plate - you can search and find parts specifically compatible with your car make and model? We do that for bikes, without the number plate as the search reference. Type in your bike model and we’ll tell you what parts are compatible.
30 | October 2025
Sounds easy, right? We’ll we’re the only ones doing it. The enrichment tools and data set is massive - so big that we’ve had some interesting chats with Google as we reach and exceed Google Sheet limits - and the process is super complex.
So, for any year and any model of bike, the search will only return those parts which work with that bike? That’s it. 100%.
www.bikebiz.com
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