OPINION
IMAGE BY PEOPLECREATIONS ON FREEPIK
forecasting into MDS, for the IBD sector initially, and also the introduction of an easier “natural language” interface. This all sounds very fancy, but at a practical level, we intend this will lead to simple but informed advice for bike shops on where to stock up or to de-stock in anticipation of expected future customer demand and for brands to have better insights to help make decisions about stock to order for the pipeline. Using AI also gives us the chance to make it super easy for less confident or less frequent users of MDS to ask it simple questions and get helpful answers for their business without needing to be expert analysts. Third, we want to use MDS data to foster and support
partnerships where actions are being taken on the ground to grow cycling. We are delighted to announce a new
www.bikebiz.com ‘USING AI ALSO GIVES US THE
CHANCE TO MAKE IT SUPER EASY FOR LESS CONFIDENT OR LESS FREQUENT USERS OF MDS
initiative with Developing Mountain Biking in Scotland, where we will use our market data to help measure the impact their activities are having, such as awareness campaigns, new business incubator programs, school education and training schemes and infrastructure development. If we can use anonymised industry data to grow the number of cyclists following these types of programs, investment will continue, sales will grow, and everyone benefits. And finally, we are
TO ASK IT SIMPLE QUESTIONS AND GET HELPFUL ANSWERS FOR THEIR BUSINESS WITHOUT NEEDING TO BE EXPERT ANALYSTS.’
excited about new data partnerships with our sister trade associations in Germany and Australia, ZIV and BIA. If all goes to plan, they will launch their own
versions of MDS in the first half of 2026, which will not only bring the
possibility of like-for-like insights from other
cycling markets around the world but also collaboration, learnings and investment into MDS that we are sure will benefit the industry in the UK!
October 2025 | 21
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