INTERVIEW
Magicshine UK Dealer Program: A new opportunity for retailers?
Bike lighting brand, Magicshine is actively seeking new UK retail partners, and following on from our chat online, UK Distributor Nick Keat talks about becoming a dealer and what’s thrive and build strong brand awareness.
What is the process for becoming an authorised Magicshine dealer? What specific criteria do you use to select your retail partners?
Becoming a Magicshine dealer is a simple and supportive process. We usually start with a quick conversation to understand your business, how you sell, and what role lighting and accessories play in your offering. We look for established retailers, whether that’s a strong physical presence or a well- run online operation, and we also consider location so we’re not oversaturating the same area. Most importantly, we want to work with people who are committed to customer service and who share our enthusiasm for the brand.
Can you detail the support structure for your B2B partners? What resources are available to help them drive sales? We don’t just supply products; we make sure our partners have the tools to sell them. That means access to a bank of professional product photography, lifestyle imagery, video content, and press reviews that can be used straight away online or in print. We also offer point-of-sale displays for shops and are happy to provide training sessions so staff can talk confidently about the range. On top of that, you’ll always have a direct UK contact for stock, marketing,
24 | October 2025
or warranty queries – no waiting around for overseas responses.
Can you walk us through the different ways a business can partner with Magicshine? Most retailers join us through the wholesale program, which is built around tiered pricing. This means whether you’re placing modest starter orders or working at scale, there’s a structure that ensures healthy margins. Some partners also work with us on fulfilment or direct-to-customer solutions, which can be tailored depending on their business model. We’re also open to collaborative projects – things like co-branded marketing campaigns, demo days, or sponsorships – if it helps drive awareness and sales.
From a retailer’s perspective, what is the key “tech story” and what sets Magicshine apart from other brands? The big difference is that we combine cutting-edge performance with accessibility. Our FTR LightSync system is a great example, letting riders control front and rear lights plus a handlebar remote in one connected setup. We’ve also invested heavily in eyewear, with photochromic and polarised lenses designed for real-world riding conditions.
www.bikebiz.com
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