September 2025
ertonline.co.uk
Polti unveils RollySteam all-in-one floor cleaner
LG showcased ‘AI Appliances Orchestra’
LG Electronics unveiled its latest AI-driven appliance innovations, inviting consumers from across the globe to experience its vision for the connected home. Under the theme ‘LG AI Appliances Orchestra’, the Korean electronics giant presented its AI Home
Solution – a fully integrated suite of AI-powered appliances designed to complement and enhance European lifestyles. The showcase gave visitors the chance to explore the practical benefits of LG’s AI Home Solution first-hand. On display will be the company’s complete range of AI appliances tailored for the European market, alongside LG ThinQ ON – an advanced AI home hub serving as the central control point for LG’s expanding AI ecosystem.
ThinQ ON allows seamless integration between LG appliances and external platforms and services, delivering an expansive, highly personalised smart home experience for users.
TCL unveiled Next-Gen Living at IFA 2025
TCL brought a high-energy, Olympic-inspired showcase to IFA 2025. The activation forms part of the brand’s worldwide Olympic sponsorship campaign in the lead-up to the 2026 Winter Olympics in Milan. As a Worldwide Olympic Partner, TCL’s stand combined the excitement of world-class sport with cutting-edge technology. Visitors can explore innovations such as the latest ultra-large QD-Mini LED displays, NXTPAPER display technology, AR glasses, and AI-powered appliances including air conditioners, washing machines, and refrigerators. The line-up reflects TCL’s focus on creating intelligent, personalised, and sustainable living solutions. The booth introduced immersive lifestyle environments, including the European debut of TCL’s
AI robots, as well as smart home energy solutions, intelligent vehicle cockpits, and TCL NXTHOME – the brand’s vision for seamlessly integrated technology and everyday life.
Narwal revealed ‘Flow’ deep-cleaning innovation
Narwal showcased its vision for the future of deep, intelligent cleaning with its latest innovation, Flow, which promises to push the boundaries of smart cleaning, going beyond surface-level dirt removal to deliver a more intuitive and adaptive home-care experience. Narwal’s design philosophy focuses on devices that don’t just clean but actively understand and care for the home, combining advanced mopping, suction, and ergonomic design with seamless integration into daily life. Visitors were able to immerse themselves in the Narwal experience, exploring the engineering
precision and thoughtful design behind Flow. From track-driven movement to adaptive intelligence, the brand’s commitment to redefining cleaning will be on full display.
Sanus goes Big at IFA 2025
Sanus returned to the trade show with new products, new technologies and a bigger than ever display area. Show visitors were able to get hands on with the latest
products, including its recently introduced range of Advanced Full-Motion Wall Mounts featuring the 4D+Shift™ technology. This proprietary technology enables mounted TVs to be raised and lowered by up to 200mm and, in the case of the VLF828, to hold screens of up to 90-inch and 56kg in weight. The expanded stand will also include a full display of Sanus ranging from the new Extra Large TV mounts
products,
designed to securely mount screens up to 140-inch in size, through to mid-level and the entry level mounts, which includes foldable products designed to reduce packaging space.
Italian steam technology specialist Polti unveiled the Polti RollySteam, an all-in-one floor cleaner that vacuums, washes and sanitises using steam, without the need for detergents. The new RollySteam line represents Polti’s boldest innovation in recent years. Designed for daily use, it combines steam cleaning, vacuuming, washing, and self-cleaning into a lightweight, easy-to-handle appliance. Available in both cordless (WD40C and WD30C) and corded (WD10) models, it aims to simplify household cleaning with maximum flexibility. Francesca Polti, President and CEO, said: “IFA is a strategic showcase for us to meet customers and distributors globally. The launch of Polti RollySteam embodies our message: ‘Polti makes you feel good’. Steam for us is more than technology – it’s about creating well-being and quality of life in the home.” To support the launch, Polti has announced a multi-channel
European campaign, spanning digital advertising, influencer collaborations, Spotify and online TV, as well as in-store promotions.
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