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September 2025 ertonline.co.uk


The programme focuses on: • Reimagining the materials used in products • Redesigning power technology for greater efficiency


• Rethinking the carbon manufacturing and logistics


• Revitalising the environment through sustainable practices


Whether you’re watching a film, gaming with friends, or hosting a back garden movie night, this collaboration promises richer, more engaging entertainment, at home and on the go. It’s a bold step towards a future where sight and sound work in perfect harmony. soundcore is also embracing the power of artificial intelligence to make audio more inclusive. The new AeroFit 2 wireless earbuds integrate Microsoft Azure AI Speech services, offering real-time speech translation and voice interaction. These earbuds are designed to break down language barriers, making them ideal for travel, international work, and multilingual households. Transforming everyday audio devices into powerful communication tools and bringing people closer, no matter the language they speak. soundcore’s commitment


to solving real-


life problems goes beyond entertainment and communication - it extends to wellbeing. New research from the brand reveals that 87% of UK adults struggle to fall asleep or stay asleep, averaging just 6.5 hours of sleep per night - a full 1.5 hours less than the NHS recommended 8 hours. Over the course of a week, that adds up to a deficit of more than 10 hours - the equivalent of losing more than a night’s sleep. To help tackle this national sleep crisis, soundcore has launched the Sleep A30, the world’s first sleeping earbuds equipped with Smart Active Noise Cancelling (ANC) and real- time Adaptive Snore Masking. These earbuds are designed to block out disruptive sounds and mask snoring in real time, helping users fall asleep faster and stay asleep longer.


Whether you’re a light sleeper, a frequent traveller, or someone who shares a bed with a snorer, the Sleep A30 offers a smarter, more peaceful way to rest.


Charging Forward Sustainably As the World’s No.1 Mobile Charging Brand, Anker is known for its fast, reliable, and universally compatible charging solutions. But it’s not just about power - it’s about purpose. Anker is also leading the way in eco-conscious tech through its Recharge the Future initiative. It’s a bold commitment to building a greener future - without compromising on performance.


Anker’s new Prime Series represents the pinnacle of charging innovation. Powered by GaNPrime™ technology, it combines PowerIQ™ 4.0 and ActiveShield™ 2.0 to deliver intelligent power management across multiple devices. Whether you’re charging your phone, laptop, or tablet, the Prime Series ensures optimal speed and safety. Designed for modern households and


professionals on the move, these multi-port chargers are compact, efficient, and built to last.


“At Anker Innovations, our mission is simple: to empower people through technology that’s intuitive, accessible, and genuinely useful. Whether it’s helping families sleep better, enabling creators to bring their ideas to life, or redefining how we clean and connect at home, we’re proud to be shaping a smarter, more human future—one innovation at a time.” Faraz Mehdi, Managing Director - UK & Ireland at Anker Innovations LTD.


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