CONTENTS
4 NEWS: ERT reports on the latest news in the electrical retail space.
10 THE ERT INTERVIEW: Midea UK General Manager chats to Will McGill about the brand’s plans to expand in the UK.
20 HOME APPLIANCES : Sustainability, smart technology and stylish design are reshaping refrigeration in 2025. ERT reports on the latest in the category.
26 HOME APPLIANCES : Brands are helping consumers stay warm and maintain healthy air this winter with smart, energy- efficient heaters, dehumidifiers, and air purifiers. ERT reports.
28 HOME ENTERTAINMENT: British TV brand Mitchell & Brown recently unveiled an extensive new range of Freely-enabled TVs powered by TiVo. Francesa Sedan finds out more.
32 HOME ENTERTAINMENT: The magic of Christmas is getting a high-tech makeover. This year, holiday wish lists are moving beyond the typical gadgets and into the realm of the truly smart home.
34 HOME ENTERTAINMENT: This December, expect the AV market to be dominated by diversity, and swayed by social media. Steve May reports on the tech that’s best placed to keep tills ringing into the new year…
40 SHOPFLOOR: Marketing: Video marketing has become a non-negotiable in 2025. With 89 per cent of UK businesses using video content, understanding this shift is crucial for those who want to stay visible and relevant.
42 Take a Town: For this issue, ERT’s team of mystery shoppers visited, and assessed, eight stores across Crediton, Exeter and Exmouth in Devon.
34
CONTACT US: Editor
Will McGill 01622 699 185
wmcgill@datateam.co.uk
Features Editor Steve May
@SteveMay_UK
Publication Manager Stacey Boyce 01622 699167
sboyce@datateam.co.uk
Event Manager Charlotte Steadman 01372 414 299
csteadman@ertonline.co.uk Contributors to ERT this month:
Steve May, Francesca Sedan, Dan Todaro and Simon King
To subscribe to ERT, visit:
www.ertonline.co.uk/registration
Or to change you subscription details, email:
subscriptions@ertonline.co.uk Published by:
Datateam Business Media Limited London Road, Maidstone, Kent ME16 8LY 01622 687 031
@ERTonline ERT
www.ertonline.co.uk
ABC certification
ABC total average net circulation: 6,000 (for the issues distributed between January 1, 2016 and December 31, 2016). Total net circulation for the audit issue: 6,000 (cover issue December 2016)
Views expressed by the contributors do not necessarily represent those of the publisher, editor or staff.
© 2025 Datateam Business Media 40
Media Director Paul Ryder
pryder@datateam.co.uk
Artwork Editor Claire Noe
cnoe@datateam.co.uk 42 3 10 20
September 2025
ertonline.co.uk
32
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
