Advertorial CDA


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DA’s industry-leading lifetime parts warranty is more than a customer benefit. Just three months after its launch on 1st July 2025, it is already making a strong industry


statement, reflecting growing demand for reliability, long-term value, and stronger aftersales support. For retailers, distributors, and suppliers, it is setting a new benchmark for what customers expect from appliance brands.


A commitment to the trade For over three decades, CDA has built its reputation as a reliable trade partner, delivering stylish, dependable appliances at accessible price points. Today, it is recognised as one of the UK’s most trusted kitchen brands, with a “Great” Trustpilot rating and strong consumer awareness.


The warranty applies across CDA’s full portfolio and underlines its confidence in product quality and long-term commitment to partners. Every CDA built-in and freestanding appliance purchased since July qualifies once registered, backed by the brand’s standard two-year labour cover. Chris Ward, Managing Director at CDA, explains: “This is more than a consumer message. It is a trade statement. When retailers and installers recommend CDA, they can do so knowing the product is supported for life. That reassurance builds stronger sales conversations and lasting customer loyalty.”


CDA Raises the Bar with Industry Leading Lifetime Parts Warranty


• Reduced aftersales pressure – With lifetime parts covered, the risk of costly disputes or dissatisfied customers is minimised.


• Stronger relationships – Long-term protection reinforces trust between customer, retailer, and brand.


John Leckey, Managing Director at Bodel Distributors, comments: “The lifetime parts warranty sets CDA apart in a crowded appliance market.


It gives distributors and retailers a


stronger reason to recommend the brand, positioning CDA as a serious alternative to long- established players. For us, it demonstrates a commitment to both product quality and trade support that is rare in the industry.” For installers, recommending CDA is less of a risk and more of an opportunity to add value to a kitchen project.


Why retailers and installers should care For retailers and showrooms, the warranty is already proving a valuable point of differentiation. It delivers confidence not only to customers but also to professionals selling and fitting CDA appliances. • Customer confidence – Staff use the warranty as a reassurance tool, reducing hesitation at the point of purchase.


Supported by the Amica Group Since joining the Amica Group in 2015, CDA has gained the resources of a major European appliance manufacturer. Significant investment in product development, logistics, innovation, and aftersales has followed, giving retailers confidence that CDA has the scale and stability to support a lifetime commitment.


Tools to help the trade To maximise the impact, CDA has introduced resources designed to support partners: • A warranty explainer toolkit with clear resources for sales teams.


• Updated digital POS materials for online, in- store, and campaign use.


• Virtual training sessions to ensure staff are confident communicating the benefits. These tools are helping turn the warranty into a frontline sales advantage.


Building long-term value In today’s highly competitive market, customers are focused on durability and value. Retailers must demonstrate quality while competing on price and design. CDA’s lifetime parts warranty directly addresses


this, offering something few brands can match. It reassures customers their investment is protected for life while giving retailers a compelling reason to recommend CDA.


How to get involved CDA is inviting retailers, showrooms, and trade professionals to take full advantage of the initiative. For existing partners, it provides a fresh way to engage with customers. For those not yet working with CDA, it offers a strong reason to consider the brand. For more details, access to resources, or to speak with a CDA representative about becoming a stockist, visit cda.co.uk.


Conclusion By extending protection for life, CDA is making a clear statement about product quality and reliability. For the wider industry, it signals a shift in how warranties can be used as both a sales driver and a trust-building tool. As expectations evolve, CDA’s initiative shows how brands can adapt to deliver lasting value across the supply chain.


September 2025 ertonline.co.uk


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