DIGITAL MARKETING Shopfloor


The power of format variety Video’s greatest strength lies in its versatility. Whether it’s a compelling brand narrative or a quick how-to guide, the format adapts to every stage of the customer journey. From capturing attention to sealing the deal, there’s a video style to match your goal.


Helpful Tips: • Use brand videos to drive top-of-funnel awareness. • Create how-to demos, product explainers, and case studies to nudge purchase decisions.


• Post behind-the-scenes clips or team culture videos to humanise your brand and foster loyalty.


• Repurpose longer videos into short social clips, ads, and email content to maximise ROI.


40


Lights, camera, conversion


Video marketing has become a non- negotiable in 2025. With 89 per cent of UK businesses using video content, understanding this shift is crucial for those who want to stay visible and relevant.


Video marketing has become non-negotiable for electrical retailers in 2025. With 89% of UK businesses already using video, it’s no longer a “nice to have” — it’s a core sales and marketing tool. For retailers, video isn’t just about advertising. From short TikToks and Instagram Reels showcasing the latest products, to YouTube explainers that answer customer questions, video content is driving footfall, building trust, and converting interest into sales. The numbers back this up: Shootday research shows 72% of shoppers


prefer video over text when learning about products, while businesses using video see 66% more qualified leads each year. For electrical retailers competing in a crowded market, video is fast becoming the most effective way to stand out, connect with customers, and close more sales. But what’s really fuelling this momentum? Shootday unpacks why video works and how UK brands can do it well.


Why now? • Consumer behavior has shifted. Google reports that more people turn to video to learn, compare, and decide: from product reviews to brand missions. In fact, the UK audience spends an average of five hours a day watching videos online.


• Algorithms love video. Social platforms like Instagram, LinkedIn, and TikTok prioritise video content for reach and engagement.


• It builds faster trust. Seeing a product in action or a founder speak on camera delivers credibility and emotional connection in seconds.


Budgeting for video? Here’s Where to Start Video content doesn’t have to blow your budget. With strategic planning and the right tools or partners, even small brands can produce high-impact, professional videos. The key is planning smarter, not spending bigger.


Helpful Tips: • Batch-shoot multiple pieces of content in one day to save time and money. A production partner can simplify the process.


• Try remote video capture tools or animated explainers as cost- effective alternatives.


• Use performance analytics to optimise your spend. Invest more in what’s already working.


“There’s no question that video is one of the most effective format to communicate, especially in the UK where consumers spend an average of five hours a day watching video online.” says Video Content Strategist, Serge Bejinai from Shootday. But beyond screen time, video allows for authenticity. Whether it’s behind-the-scenes footage, customer testimonials, or short-form ads, the format builds trust faster than text or still images. That’s why even small businesses are seeing big returns when they invest in regular, well- produced video content. We’re seeing UK clients move away from polished, corporate videos in favour of raw, story-driven formats. These resonate more with audiences who are tired of being ‘sold to’ and want realness. We also see video increasingly used across the customer journey, not just for ads, but for onboarding, customer support, and even recruitment. Looking ahead, I believe personalised and AI-driven video will define the next phase of growth, allowing UK brands to scale connection without sacrificing quality. My advice to businesses is to start small, stay consistent, and always prioritise story over perfection. That’s where the magic is.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48