NEWS
was officially unveiled to hospitality guests ahead of the first game of the 2025/26 season against Everton Football Club. The Hisense Leeds Lounge, a 300-seater premium hospitality lounge and
conference space on the 2nd floor of the East Stand, features cutting-edge technology upgrades from Hisense throughout the space. The centrepiece is a spectacular 8m x 2m screen from Hisense located on the stage, ensuring guests can enjoy exceptional picture quality and immersive sound when relaxing pre- game, catching up at half-time, or engulfed in a live match. The East Stand at Elland Road also boasts several substantial new restaurant,
Hisense Leeds Lounge unveiled at Elland Road stadium ahead of 2025/26 Premier League season
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Hisense and Leeds United have unveiled the new Hisense Leeds Lounge at the iconic Elland Road Stadium ahead of the club’s return to the Premier League. The Hisense Leeds Lounge is a world-class facility fitting and
bar and lounge upgrades including several new Hisense 100” TVs ready for fans to experience ahead of the 2025/26 campaign. Arun Bhatoye, Head of Marketing at Hisense UK, commented: “The Hisense Leeds Lounge marks a new step in our long-standing partnership with Leeds United, providing guests with a world-leading matchday experience powered by Hisense’s award-winning technology. We’re incredibly proud that even more fans can benefit from our exceptional product line as part of their day at Elland Road and with the Hisense Leeds Lounge, we have the chance to showcase some of the very best there is to offer in audio-visual technology.” The installation of the Hisense Leeds Lounge was carried out by Hisense B2B and their partners at Willow Communications.
Revolutionary Sony RGB LED TV technology wows analysts at IFA 2025
By Steve May
Sony is hailing its new RGB LED TV display technology as the most significant advance in picture quality since the advent of OLED, writes Steve May. Unveiling an 85-inch prototype, behind the scenes at IFA 2025, Daisuke Nezu, Senior General Manager and Head of Home Product Business, said, “RGB panel technology holds enormous potential to redefine how content is experienced.”
The ground-breaking RGB LED display reimagines
the traditional LED backlight and does away with a Quantum Dot filter, in favour of a full RGB LED diode array, which brings greater colour volume and brightness. Said to cover over 99 per cent of the DCI-P3 colour space and approximately 90 per cent of the BT.2020 colour standard, the benefit is exceptionally precise backlight illumination with outstanding HDR intensity. ERT had an exclusive preview of the screen, which
offers a peak brightness of 4000 nits; which far eclipses what is currently available in the premium TV market.
While Sony has yet to confirm just when its RGB
LED TV will come to market (let’s assume 2026), Mr Nezu says that the technology is scalable, suggesting that the brand was more interested in downsizing the innovation to conventional screen sizes, such as 65- and 55-inches, than producing a 110-inch plus display as favoured by competitors.
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