ALL I WANT FOR CHRISTMAS Home Entertainment
JBL’s PartyBox 720.
The Horizon 20 Max, in particular, is astonishingly bright, at 5700 lumens, thanks to an RGB triple laser light engine. This makes it a great choice for those that want immersive images in high-ambient light environments. It’s joined by the Horizon 20 Pro, and Horizon 20 in the range, which boast Dolby Vision, HDR10+ and impressive Harman/ Kardon sound. Significantly, the Pro edition is bristling with gamer-friendly features, such as 1ms input lag and a 240Hz refresh rate - so gamers are very much part of the target demographic. Projection juggernaut Epson is also breaking
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“We’re seeing a clear shift toward design led audio that blends into the living space and enhances everyday listening. People want fewer boxes and fewer cables, effortless streaming from the phone, and controls that feel natural to use. Versatility matters, and that’s why the R410 connects with people. It works for everyday listening, whether that’s streaming playlists or putting on the radio, all in a design that feels timeless. Compact premium options like the MR1 MkIII suit smaller spaces, while our R1 digital radio appeals to customers who want a simple, elegant radio with rich sound in a size that fits anywhere” Ruark also has its eye on AI, but more from a customer facing perspective. “AI is more important in the way people
shop for and look after their products online,” he ventures. “It can make the buying process easier by improving search, helping customers compare options, and guiding them to the right system.” Ruark is currently evaluating an AI Chat System for its website, to assist customers with any questions they may have. “While we always welcome direct dialogue,
we recognise that in today’s fast paced world many people want an immediate response, and this is one way of providing that. For us, AI is most useful in the background, it simply makes the journey easier for people.”
Epson’s EF-72.
Projection takes the spotlight On the vision front, projectors have become a surprise hot ticket item, thanks to the dramatic rise of compact lifestyle models, which are now outselling traditional home cinema kit. Could they be more appealing to Gen Z who
prefer watching video on smartphones than smart TVs? Their ability to cast images indoors and out has youth appeal.
XGIMI, a leader in this new big-screen field, hopes to woo new buyers with its stylish Horizon 20 Series.
away from its traditional, business-like portfolio, with a new Lifestudio RGB-LED range that also combines design flair to portability. The EF-72 (£1,149.99) and EF-71 (£879.99) are built around the Google TV smart platform, and have Sound by Bose, plus tilt and swivel installation flexibility. Accessories like karaoke mics and floor stands reinforce the party anywhere positioning.
“Our mission is to show everyone the magic of using Epson projectors at home and in outdoor spaces and what great experiences can be achieved by anyone really easily in their own home,” says Epson Europe Product manager Kiran Sanghera. So what’s the takeaway? This year, more than
ever, design, versatility, and emotional appeal matter as much as raw performance. For those on the floor, the challenge is to connect each product to the right customer.
September 2025
ertonline.co.uk
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