ANALYSIS: REFRIGERATION Home Appliances
generous internal capacity. The RB5P410 goes further with a flexible interior, specialist cooling zones and quiet operation, all enhanced by smart connectivity through the ConnectLife app. Mr Glynn adds: “Consumers are placing
a premium on versatility, efficiency and quiet operation, particularly as kitchens become more integrated with living spaces.”
Looking 22
including real-time monitoring and an AI- powered Dish Designer that recommends meals based on fridge contents, helping reduce food waste. Mr Glynn says: “These technologies represent a significant shift toward refrigerators that are not only functional but actively supportive of daily life.”
AEG is also experimenting with connected
features. Its 7000 Series Fridge Freezer includes an Ecometer for monitoring energy performance and an interior made from recycled plastics. Mr Ralph acknowledges that smart refrigeration is still in its early stages, but sees “huge opportunities ahead” for integrating connectivity into the wider kitchen ecosystem.
Quiet, space-efficient and modular solutions
As kitchens merge with living areas, noise and space efficiency have become key consumer concerns. Liebherr has invested heavily here, offering one of the largest ranges of Quiet Mark certified appliances in the UK. Its BluPerformance technology, combined with natural refrigerants and precision engineering, ensures quieter operation without compromising storage capacity.
Haier also notes the importance of engineering solutions to meet modern household needs. Its appliances use inverter compressors that adapt cooling output based on usage, reducing energy waste and keeping noise levels low. Total No Frost technology prevents frost build-up, maintaining efficiency and convenience, while antibacterial coatings add an extra layer of food safety. Hisense has tackled the challenge through slim-depth models like the KitchenFit RQ768N4GBE, which integrates smoothly into a range of kitchen layouts while maintaining
Hisense’s Rq760n4ife American Fridge Clear 577 Liters. Ahead: The future of
refrigeration While brands are competing on design, preservation and smart functionality, there is broad agreement on the direction of travel: the future is sustainable, connected and design-led. Mr Hutchinson at Liebherr predicts even greater emphasis on circular economy principles, with repairability and recyclability moving higher on the agenda. Mr Bethell at Haier points to continued demand for XXL capacity, premium finishes and energy-conscious features. Mr
September 2025
ertonline.co.uk
:Liebherr BioFresh Professional and BioFresh Safes with HydroBreeze technology.
Glynn at Hisense highlights the role of intelligent automation and digital ecosystem integration, while Mr Ralph at AEG believes there is still untapped potential in smart integrated design.
technology and What unites these perspectives is the
recognition that refrigeration is no longer a silent utility sitting in the corner of the kitchen. It has become a dynamic, multi-faceted category where health,
lifestyle, sustainability and
technology intersect. For retailers, this presents both a challenge and an opportunity: to shift the conversation from price-driven transactions to one about value, innovation and how refrigeration fits into the modern consumer’s life. As Mr Hutchinson concludes: “For retailers, partnering with brands that lead in these areas will be essential. It’s about meeting the expectations of tomorrow’s customer and ensuring you remain competitive in a rapidly changing market.”
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