Shopfloor TAKE A TOWN


Lakeland, High Street


44


This store is located in the busy shopping city centre, and is sandwiched between two other national retailers, Costa Coffee and Tesco. My sister and friends kept on telling me about how amazing air fryers are, so I decided to see what all the fuss was about. Inside the store, I started browsing the air fryer display, which featured products from Lakeland and Ninja. Kerry approached me and asked if I needed any help. I explained what I was looking for and, before mentioning any products, she showed me an air fryer conversion chart, which showed how much quicker air fryers can be over traditional ovens.


Sales skills: 4/5


Store presentation: 5/5


Total score: 9/10


Kerry was able to present the product well, but she did not close the sale. The store was well presented, inside and out.


recommended the Lakeland eight-litre slimline air £89.99.


When it came to the products, Kerry fryer, which was priced at


She highlighted the model’s large capacity and said that temperature settings range from 80°C to 200°C, and there are seven pre-set cooking programmes. Kerry said that pizza takes just 12 minutes at 150°C in the air fryer.


John Lewis + Partners, Sidwell Street


The department store operator opened its first flexible format shops in the city; it opened on October 12, 2012. I was looking for a big TV for my newly renovated house. Inside the store, I took the escalator to the lower ground floor.


As I walked around the department, a couple of TVs looked suitable. The first TV was a 65in model from Sony (K65XR80U), priced at £1,899. The informative price ticket detailed that the TV features 50W Dolby Audio, YouView, four HDMI inputs, Amazon Alexa, Apple HomeKit & Google Assistant enabled, and a five-year guarantee. The price ticket also referenced that


Protect+, which Protect Plus has been created exclusively for John Lewis + Partners by Domestic & General, would cost £300 for five years of cover or £7.24/month. The second TV was a 65in model from LG (OLED65C54LA), priced at £2,299. The TV features 40W Al Voice Remastering, Freesat, three USBs, and a five-year guarantee included; Protect+ would cost £500 for five years of cover or £11.24/month.


Sales skills: 0/5


Store presentation: 5/5


Total score: 5/10


Two members of staff were in the department, but there was no approach. The TV department looked great.


Lewis’s, Hawkins Way, Crediton


Located on Lords Meadow Industrial Estate, this is a family-run business, established in 1969.


Moving to the area, I was looking for a new washing machine. Inside the store, I could not see any staff, so I browsed the washing machine display. After about three minutes, Nigel appeared and asked if I needed any help. He asked about how many people are in my household and I said that I live with my wife and two kids and I was looking for a washing machine that was economical


run, irrespective of how much it costs. He recommended a 9kg Samsung model (WW90CGC04DABEU), which was priced at £399.99.


Sales skills: 3/5


Store presentation:


4/5


Total score: 7/10


to


After waiting for a staff member to appear, Nigel gave a very brief overview. The store was well presented outside, but a little untidy inside.


Nigel said that the 1,400rpm spin model featured a ‘Wi-Fi-enabled add laundry function’.


Nigel said that he could deliver the new washing machine for me, which would cost £25, and if I wanted an old appliance taken away that would cost an extra £20.


Currys, Rydon Lane Retail Park, Digby Drive


This store is located at the end of a retail park and its nearest neighbour is Pets at Home. After looking for a TV for my newly renovated house, I now wanted a signature American-style fridge-freezer to wow dinner party guests. Inside the store, I headed to the refrigeration


department where lots of customers were looking at different fridges, but there were no staff in the vicinity. There were 24 American-style fridge-freezers on display from manufacturers including Haier, Hisense, Kenwood, LG, Logik and Samsung. In terms of the price range, a Logik model (LSSBSS23) was priced at £499, while an LG model (InstaView GSXE91EVAD) was priced at £2,099. In the refrigeration department, a POS poster explained to customers how to choose their American-style


fridge-freezer, which


included topics including getting the right size, configuration, capacity and energy efficiency. On each


Sales skills: 0/5


Store presentation:


5/5


Total score: 5/10


Having the POS around the store is great – and I’ve added a point in the store presentation section for that. However, POS shouldn’t replace salespeople. The store was well presented.


American-style fridge-freezer, further POS detailed how the retailer would deliver a new appliance, get it setup, and recycle an old one, from £90.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48