September 2025
ertonline.co.uk
Warm welcome Smart features and energy efficiency are resonating strongly. “Our SMART technology in the BLACK+DECKER range allows hourly, daily and weekly scheduling, intelligently adjusting based on room conditions to prevent energy waste. Consumers can optimise heating needs while reducing energy consumption, supporting more sustainable living.”
Quiet operation is also a major consideration.
“A great example from our Warmlite range is the 550W Infrared Desk Heater (WL42016), which uses targeted infrared heat
to warm people
directly rather than just the air, making it highly energy efficient. Its silent operation makes it ideal for desks, workspaces or quiet rooms. Consumers want products that fit seamlessly into modern lifestyles.”
Mr Sanderson highlights the brands’ Igenix’s Smart Panel Heater (IG9515WIFI).
The Igenix 2kW Smart Glass Panel Heater (IG9521BLWIFI) combines performance with smart convenience. “This Wi-Fi-enabled heater can be fully controlled via the SmartLife app, allowing users to adjust the temperature on the go or schedule heating in advance. Users can also control the heater via voice command with Amazon Alexa and Google Assistant compatibility.” Bluestem Group points to dehumidifiers as a key solution for winter wellbeing. “The Igenix 50 Litre Per Day Dehumidifier (IG9851) combats excess moisture in larger spaces up to 115m². Its programmable timer, LED touch controls and safety features ensure convenience and peace of mind. By improving air circulation and removing moisture, these units help dry clothes faster indoors and reduce the risk of mould, allergens and damp.” Smart functionality, energy efficiency and
quiet operation are increasingly important to consumers. “Wi-Fi-enabled heaters controllable via apps or voice assistants offer convenience and better energy management. Efficient heating of specific rooms rather than entire homes appeals to budget-conscious buyers, and quiet operation is essential for bedrooms and home offices. By focusing on smart control, energy savings and quiet performance, we help retailers meet demand for practical and efficient heating solutions.”
Popular products include the Igenix 3kW Convector Heater (IG5300), the Oil Filled Radiator (IG2625), and the Smart Panel Heater (IG9515WIFI). “These units provide reliable warmth, versatile control and practical safety features, ensuring consumers can heat their homes effectively and safely.” Bluestem Group adds that sustainability
is also a priority: “We’re proud recipients of the EcoVadis Silver Medal, recognising our sustainability, ethical practices and responsible operations. Our products prioritise quality, ease of use and energy-saving features, enabling retailers to confidently meet the needs of eco- conscious consumers.” This winter, Mike Sanderson, Category
Director for Home Environment, explains that BLACK+DECKER, Warmlite and Swan are focusing on giving consumers choice across multiple heating categories. “Our ranges cover everything from fast-acting fan heaters and efficient convection models to oil-filled radiators and halogen heaters. For those looking to add warmth with style, we also offer stove fires and fireplaces that deliver both heat and ambience. By covering these categories across BLACK+DECKER, Warmlite and Swan, we can meet different needs—whether it’s quick spot heating, steady whole-room warmth, or creating a cosy focal point in the home.”
Swan’s Warmlite 550W Infrared Desk Heater.
competitive edge: “What sets us apart is the breadth of choice we offer under trusted household names. BLACK+DECKER, Warmlite and Swan combine efficient, stylish and accessible heating solutions. Energy efficiency, digital
displays, smart connectivity and
affordability allow us to deliver innovation to a wide audience.”
Customer favourites this season include
Swan’s retro-inspired SH27034 1.8kW Flame Effect Heater, the SH27032 1.5kW Ceramic Heater, and the SH60010GRN 9 Finned Oil Filled Radiator. “These products combine style, practical
families stay warm efficiently coldest nights.”
functionality and reliability, helping through the
27
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
