NEWS


Rangemaster debuts first-ever TV ad in nationwide campaign


Midea appoints Jack Green as new UK Head of Sales


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British range cooker manufacturer Rangemaster appeared on national TV in September with a prime-time ad slot during the series 16 premiere of The Great British Bake Off on Channel 4. Timed to coincide with arguably the ultimate celebration of home baking, the campaign marks an important milestone for the brand as it looks to raise awareness of the range cooking category and boost


consideration among design-conscious and family- focused households. It also aims to support retail conversations around kitchen investment at a time when more consumers are thinking about how – and where – they cook at home.


The 60-second ad debuted during the series


premiere of GBBO on 2 September 2025 at 8pm on Channel 4.


Adrian Howes joins Sirius as Head of Supplier Development


Sirius Buying Group, leading buying group in the electrical appliance and kitchen retail sectors, is thrilled to announce further expansion, with the appointment of Adrian Howes as the new Head of Supplier Development, who started 1 September. Mr Howes brings almost 35 years of experience as an MDA Buyer including time with Apollo 2000 and most recently at Hughes, one of the UK’s largest independents. Gaining valuable insights into emerging markets and challenges within the industry, he has developed a strong track record in product selection, pricing, range building, and building Supplier relationships.


This wealth of expertise will be invaluable in supporting the group and bring further benefits for members to Sirius. In his new role, Mr Howes will focus on strengthening relationships with a selection of approved suppliers and distributors, as well as securing exclusive pricing, enhanced terms, and increased promotional opportunities


Midea has strengthened its UK leadership team with the appointment of Jack Green as its new Head of Sales, as the brand looks to accelerate growth in the UK and Ireland. Mr Green joins from Whirlpool, where he spent more than a decade in senior commercial roles across sales, marketing and finance, most recently as Commercial Director for the Hotpoint and Indesit brands. His earlier career includes roles in retail with Next and in FMCG with Nestlé, with experience spanning both the UK and Switzerland. Speaking about his new role, Mr Green said: “I was delighted to have joined Midea in June, and have spent the recent months learning about our brands & products and exploring the potential opportunities we have for growth. I’ve seen already that we have a talented and dedicated team, with a shared determination to deliver against our ambitions for Midea in the UK & Ireland. “The business has grown significantly since launch, Julia & the team have set strong foundations for our future success, I’m grateful for the support during the handover period and for the fast start. “The brand stories,


product quality and


for all Sirius Members. He will also concentrate on developing margin-rich core and exclusive ranges aligned to member needs, creating greater access to promotional opportunities along with improved availability to all Sirius members. Sirius Buying Group Managing Director, Steve Jones said: “Adrian’s appointment marks an important step in further developing our Supplier strategies, ensuring Sirius Members continue to gain access to the best possible opportunities in the marketplace. We are delighted to welcome him to the team and look forward to the value his experience will bring to the Group.”


upcoming innovation pipeline are all hugely impressive, and I’m looking forward to developing our partnerships based on these pillars. On top of that solid platform is our commitment to ensure our consumers and our trade partners are at the heart of everything we do. “We’re building something special here at Midea UK. Exciting times ahead.” Midea said the appointment reflects its ambition to strengthen its presence in the UK and Ireland, with Mr Green set to play a key role in driving sales growth and deepening partnerships across the trade.


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