ANALYSIS: REFRIGERATION Home Appliances
Liebherr’s integrated under counters - Vinidor Selection wine fridge (Model UWgbi378) & Pure freezer (Model SUFd 3603) & Pure frid
20
Every breath you refrigerate…
Sustainability, smart technology and stylish design are reshaping refrigeration in 2025. With consumers demanding fresher food, lower running costs and appliances that enhance modern kitchens, retailers have a cool opportunity to inspire. ERT reports.
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efrigeration has long been one of the most essential categories in the appliance market, but in 2025 it
is undergoing a transformation like never before. With energy
prices remaining high, sustainability moving from buzzword to expectation, and consumer lifestyles shifting around open-plan homes, design-led kitchens and healthier food choices, the humble fridge freezer is now at the centre of the modern household. For retailers, this presents both opportunities and challenges. No longer is refrigeration simply about volume and price; it is increasingly a story about performance, longevity, and how appliances help consumers live smarter and more sustainably. As shoppers become better informed and more discerning, they want tangible everyday benefits from their cooling appliances, fresher food that lasts longer, reduced waste, lower energy bills, intuitive smart features and designs that fit seamlessly into their homes.
A more informed consumer Tim Hutchinson, Divisional Manager
This mirrors a wider shift across consumer at
Liebherr UK, believes the biggest change in the refrigeration market is the mindset of the customer. “Today’s refrigeration market is shaped by a more informed and discerning consumer,” he says. “Shoppers are looking for appliances that deliver on multiple fronts: energy efficiency, food preservation, connectivity and design. There’s a clear shift towards premium features that offer tangible everyday benefits, such as longer-lasting freshness,
lower running costs
and seamless integration into modern lifestyles.” For retailers, this shift means price is no longer
the only deciding factor in the sales process. Mr Hutchinson continues: “Consumers are also increasingly aware of the environmental impact of their choices, seeking out brands that demonstrate genuine sustainability credentials. The conversation is moving well beyond price, with customers actively seeking out appliances that combine performance, longevity and responsible innovation.”
Hisense’s Kitchenfit Fridge Freezer.
electronics, where informed customers arrive in-store already knowing the basics of efficiency ratings and technology. Retailers need to be ready not only to validate that knowledge but also to demonstrate the added value of premium features.
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