September 2025 ertonline.co.uk


JOINT WINNING MULTIPLE


JOINT WINNING MULTIPLE


Richer Sounds, Sidwell Street


This store reopened on Saturday, August 20, 2016, following extensive fire damage suffered in a blaze on July 27. My TV was relatively new, but I thought that the sound could be improved. Inside the store, I was greeted by Pete, who asked if he could help me. Pete explained that there are two main types of sound bars: basic soundbars are a single unit that sit beneath your TV, while surround sound soundbars include additional speakers placed around the room for a more immersive listening experience.


The first sound bar that Pete presented and demonstrated was a model from Denon (DHTS416), priced at £249. He said that this model features seamless wireless streaming via Bluetooth, enhanced dialogue clarity for distinct vocals, even in busy audio scenes, and a simple and straightforward set-up process. Pete demonstrated the sound bar by showing me Titanic.


After a good demonstration, Pete then


presented and demonstrated the Sonos Arc Ultra sound bar, which was priced at £999. He mentioned that because the sound bar


is from Sonos, products can be added to the network in other locations in my home.


Sales skills: 5/5


Store presentation: 5/5


Total score: 10/10


Pete did a great job and his demonstrations were very good. The store was well presented and bearing in mind it’s located on a busy junction, its exterior appearance looked very good.


ProCook, Princesshay


This store, located in the Princesshay shopping centre, opened on November 15, 2024. I was looking for a bean-to-cup coffee machine. Inside the store, George approached me and asked if I’d like any help. There were two models on display; the ProCook Barista was priced at £399 and the ProCook Elite was priced at £599. I asked him to talk to me about the Elite


model.


He said the model features a 58mm stainless steel portafilter, single and double filter baskets, stainless steel tamper, two-litre detachable water tank, bean hopper, 460ml milk jug, cleaning brush and pin. Goerge said the full colour display screen enables you to have your personal guide from bean-to-cup with customisable options. He added that an integrated conical burr


coffee bean grinder has 30 grind settings for even more choice, while the automatic steam wand and a dual thermoblock system enables seamless coffee brewing and milk frothing. George added that the model comes with a two-year guarantee.


Sales skills: 5/5


Store presentation: 5/5


Total score: 10/10


George knew his beans (no pun intended); his mentions of the personal guide and guarantee were attempts to close the sale – he really helped in differentiating the two models. The store looked well presented.


C&D Appliances, Old Tiverton Road


This store is located a short walk from Richer Sounds and is sandwiched between Far East Delight and Continental Food Stores. I was looking to buy a new vacuum cleaner. Inside the store I was greeted by Lloyd, who asked if he could help me. I said that after buying our last couple of vacuum cleaners from supermarkets, I wanted to buy a better model, so was prepared to pay more to do so. Lloyd immediately recommended the Henry vacuum cleaner from Numatic International, which merchandised as part of the window display, priced at £169. He said that Numatic International products


are also used in commercial settings, as well as in schools and the NHS.


He said that the Henry vacuum cleaner


comes with a two-year guarantee and various attachments, including a 1.8-metre hose, and tools including a floor tool, crevice tool, and dusting brush. He said that additional attachments can be purchased separately. Lloyd explained that this is a bagged vacuum


cleaner and he said that a 10-pack of Numatic Dust Bags costs £14.99, while a generic 10- pack of compatible bags costs £12.99.


Sales skills: 4/5


Store presentation: 5/5


Total score: 9/10


Lloyd’s mentions of the guarantee and bag prices were attempts to close the sale; a demonstration would have secured top marks.


43


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48