ANALYSIS: ECO APPLIANCES Home Appliances


‘Sustainability is at the heart of everything we do’


34


products that mean the end consumer has the ability to live more sustainably. Whether in store or online, they’ll be able to quickly see which products are the most eco-friendly, with the most energy efficient uses and features. “We know that over three quarters of our customers want brands to help them be more environmentally-friendly,” Michael White, Channels Manager at Electrolux Group, tells ERT. “Sustainability is at the heart of everything we do, from our operations and manufacturing process to our innovative product design. “The majority of our customers (93 per cent)


T


are making an effort to reduce the amount of energy they use, therefore as a business we are constantly developing new technologies and products that allow them to do this.” Included in the EcoLine range is the 9000 Series AbsoluteCare 8kg Washing Machine, which Mr White says is rated 30 per cent more energy efficient than standard A-rated washing machines on the market. And, the AEG 9000 Series AbsoluteCare Plus 9kg Heat Pump Tumble Dryer has an energy rating of A++++ and features heat pump technology, said to save consumers up to 68 per cent more energy compared to a traditional tumble dryer. Mr White adds: “Additionally, technologies like the Steam Refresh function on AEG’s 7000, 8000 and 9000 Series Washing Machines neutralises


he EcoLine range of appliances from AEG have been designed to meet the industry’s highest energy efficiency ratings; the range provides independent electrical retailers with


odours, reduces creases in between washes, and uses 96 per cent less water per cycle, allowing homeowners to save money and energy. “The fourth edition of our ‘AEG Truth About Laundry Report’ also revealed that choosing lower temperatures and shorter wash cycles can lengthen the lifespan of clothes by more than 50 per cent.”


Reaching boiling point


In cooking, another example of AEG technology that helps consumers save energy in the home features on its EcoLine 7000 SenseBoil Induction Hob (pictured below), which boasts a Boil Sensor that detects rising bubbles and automatically adjusts the temperature – making cooking more efficient and convenient. And the manufacturer’s 9000 SteamPro Oven is rated A++ and is reportedly 20 per cent more energy efficient than a traditional non-steam oven, the company says. “Ensuring that electrical retailers have access to these products that feature our highest UK energy ratings is vital,” continues Mr White. “Looking ahead, as technology becomes more


For the Better 2030 Last year Electrolux was named the Financial Times’ leading appliance brand for sustainability in Europe, while TIME recognised it as one of the world’s most sustainable brands. And achieving these accolades is no mean feat. Internally, the company’s sustainable practices


don’t stop at an operational level. Throughout its supply chain it has partnered with shipping, logistics and transport companies that help the business reduce the environmental impact of transporting goods on an international scale. And in early 2024, Electrolux Group had its second science-based climate target approved by the Science-Based Targets initiative, after achieving its first target three years ahead of time. One of the company’s new targets is to reduce its direct and indirect carbon emissions resulting from its operations (scope 1 and 2) by 85 per cent by 2030. Mr White concludes: “We are deeply committed to sustainable practices across all aspects of our operations. Although there’s a long road ahead, we are positive that we will fulfil our sustainability framework – For the Better 2030.”


a t


8 t


o w f


integrated into our daily lives, we’re witnessing the rise in Artificial Intelligence technology being driven by personal health and lowering environmental impact.


“Our new kitchen range has been designed


and created with technological innovation and trends in mind, giving consumers the freedom to create tasty and healthy dishes, with little effort, while also saving resources and energy.”


March 2025 ertonline.co.uk


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44