EDITOR’S COMMEN Jack Cheeseman


EDITOR’S COMMENT


March 2025 ertonline.co.uk


10


A change


is gonna come T


here is a bit of a ‘green’ theme to this latest issue of


ERT; by that of course I mean energy efficiency and sustainability across the electrical retail industry. A key goal for nearly all manufacturers


in our sector is to not only produce the most energy and water efficient products to support the net zero homes of the future, but to also contribute to the circular economy and minimise their environmental impact during the production process. Companies are setting themselves very ambitious targets to really drive forward and make a positive change for the future. More widely, the new Labour government has put net zero at the forefront of its policies, which is good to see.


When it comes to purchasing new electrical goods for their homes, many consumers are


aware that they need to make more eco- conscious choices, but are sometimes unsure about how. So the role of electrical retailers in this instance is more important than ever; people often need a steer in the right direction with a bit of advice from a qualified and knowledgeable product expert. You have the power to help consumers make little changes here and there to contribute towards changing attitudes more generally across society. OK… that might all sound a bit philosophical! But as that famous supermarket chain has always said, every little helps! As more and more people tune in to the benefits of making ‘greener’ choices about how they run their homes and the products they choose to put in them, it will soon become the norm. Of course, manufacturers will keep up their side of the bargain by continuing to develop the smartest and most efficient technology for future homes. And therefore the relationship between manufacturers and retailers will be crucial to continue working closely together


Email the editor at jackcheeseman@ertonline.co.uk What do you think


to educate consumers on the features and benefits of this technology. ERT has always been the biggest advocate of these industry partnerships. And while the year ahead might look a little uncertain, and the future landscape in five-to-ten years is similarly very unknown, our industry’s strength comes from collaboration, co-operation and mutual support. Quite simply, brands and retailers – along with associations, buying groups, media partners and other parties – will always need each other. And while some companies operate with that mindset, others do not… I won’t get into that now! But in an industry that changes all the time and is so dependent on consumer trends, profitable partnerships are essential for everyone. Fundamentally, we are better together.


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