Home Entertainment ANALYSIS: TV
March 2025
ertonline.co.uk
Far left: TCL’s P7K
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Larger screen sizes, typically 75- and 100- inch models from LG, Hisense and TCL, are also gaining popularity. With AI enhanced pictures, viewers can sit closer to these screens without sacrificing image quality, making large TVs more attractive than ever.
New era of IPTV Of course, it’s not just displays which will define TV in 2025. It’s how people watch TV. New Over The Top services, able to deliver TV channels via Wi-Fi, are looking to consign the traditional aerial and dish to the car boot of history. Freely, developed and run by Everyone TV (formerly Digital UK), a joint venture between BBC, ITV, Channel Four and Channel 5, has found a home on Panasonic, Hisense, Bush and Toshiba TVs. Fast services, which also deliver TV channel bouquets over Wi-Fi, are fighting for the same wireless eyeballs; both Samsung and LG have their own branded FAST IP delivered services, Samsung TV Plus, and LG Channels. LG has walked away from Freely in favour of its own wireless TV proposition, choosing instead to strike deals directly with all the UK’s public service broadcasters, in order to offer mainstream channels such as the BBC and ITV. Indeed, LG smart TVs won’t offer Freeview Play either, leaving just a generic TV tuner for those
that want to connect an aerial. Samsung is taking a similar path, although this is less surprising as it has never supported Freeview Play. Sky Glass and Sky Stream continue to lead
the wireless TV space, with the latest Sky Glass models featuring a brighter Quantum Dot LED panel and upgraded Dolby Atmos sound. Style is also a big reason to upgrade in 2025. Hisense is moving into the lifestyle market with Canvas, a 55-inch TV able to double as a digital art display, courtesy of its built-in Art Mode. Unlike the market-leading lifestyle TV, the Samsung Frame, the new Hisense Canvas set comes with a teak effect frame, which snaps around the TV to create an art frame appearance. Walnut and white frames, plus premium metal bezels, are available as value adds. The 4K display is built around a QLED panel; an ambient light sensor adjusts the screen’s brightness based on surrounding conditions. The screen also features a Hi-Matte low reflection coating, designed to mimic the texture and depth of a real painting.
“We are committed to pushing the boundaries of innovation, and the Canvas TV represents a major step forward in merging cutting-edge technology with home aesthetics,” says Arun Bhatoye, Head of Marketing at Hisense UK. No matter what customers want from their next screen in 2025, be it Severance, Sonic the Hedgehog or Salvador Dalí, it seems there’s a new TV coming that’s perfect for the job!
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