Home Entertainment ANALYSIS: TV
Bigger, brighter, smarter: TV trends in 2025
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New display technologies and a hunger for bigger screens look likely to dominate the TV retail business in 2025. Steve May reports on the brands to watch over the next 12 months.
P
unters may complain that there’s nothing to watch on the box, but there’s no shortage of drama when it comes to the business of selling televisions. 2025 is shaping up to be
a fascinating year for the flatscreen business, as manufacturers look to impress buyers with feature-packed displays. Technology benefits will be more important than ever this year, given that retailers don’t have any seismic sporting events to drive sales (although don’t under-estimate the broad appeal of the UEFA Women’s Euros).
Next-generation OLED, AI-enhanced 8K UHD, and gaming-optimisation are all likely to pique consumer interest. Additionally, wireless TV channels are transforming how audiences access their favourite content, with Freely, Sky Glass, and FAST channels gaining traction. Interest in super large screen sizes is also likely to grow, as manufacturers push 75-inch and larger displays. And could 2025 be the year that ignites interest in 8K? The format has faced hurdles when it comes to mainstream adoption, due to limited content and high costs, but AI-powered upscaling is changing the game. Processors can now analyse and enhance lower-resolution content in real-time, making upscaled 4K almost indistinguishable from native 4320p.
8K rising: Why 2025 could finally be its year Samsung remains at the forefront of 8K TV development, with Neo QLED 8K models like the QN900D and QN990F, and advances seem exponential. Its latest NQ8 AI Gen3 Processor boasts 512 neural networks charged with enhancing image clarity. Traditional broadcasters remain unlikely to adopt 8K any time soon, but smartphone
Philips’ OLED+910 TV
brands are paving a different way; the Samsung Galaxy S25 is capable of capturing 8K video at 30fps, making user-generated content a significant attraction. YouTube’s growing 8K content library is another step toward making 8K a viable viewing option, even if physical media lags behind.
Retailers can also bank on big OLED changes this year. While OLED screen technology remains a top choice for deep blacks and superior contrast, peak brightness has never been a particular strength. But during 2025, we can expect both LG and Samsung to push OLED performance to new heights. All eyes are now on LG Display’s Primary RGB Tandem OLED panel development.
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