ANALYSIS: ECO APPLIANCES Home Appliances
Left: Hoover’s H-Wash 500
Additionally, he adds that Haier Europe is working on the next evolution of its sustainable packaging strategy, having already achieved 100 per cent recyclable packaging in its small domestic appliances range.
32 Green machines!
Consumer awareness around energy use has increased significantly, with Brits admitting they are now more
aware of wasting energy in the home. But with appliance technology evolving all the time, electrical retailers can help educate consumers towards more eco-friendly purchases. Jack Cheeseman investigates.
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onsumers are often looking for ways to reduce their carbon footprint at home, and research has shown that eco-friendly features on home appliances is something that motivates them to go out and buy new ones. Now more than ever, customers are expecting manufacturers to make a significant contribution towards energy-saving solutions.
As a family-owned company now in its fourth generation, Miele has been rising to its worldwide responsibilities for many years, and since 2021 the company has been CO2 neutral across all its locations.
“Miele believes that longevity is the ultimate sustainability, which is why we test our appliances for a 20-year lifespan where possible,” explains Tom Hopper, Category Manager for Kitchens at Miele GB. “This means that every new Miele series is subjected to gruelling endurance and load tests that are unparalleled in the industry.” Taking a similarly holistic approach, ensuring
efficiency across product design, production, and the entire lifecycle of its appliances, is Haier Europe, where sustainability is one of the company’s core pillars.
Washing machines Washing machines and tumble dryers are some of the most resource-heavy products in the home, not only using energy but also gallons of water with each cycle. But with more and more features and functions appearing on today’s machines, consumers can be more mindful of their consumption.
“Our A-Class washing machines, such as
Haier’s I-Pro Series 7 Plus range and Hoover’s H-Wash 500, lead the market in energy efficiency,” says Mr Peart. From Miele, the top-of-the-range A-rated WER865 WPS washing machine features the brand’s WashAsisstant function to recommend the most suitable programme for each laundry load, so the user doesn’t have to second guess which programme will deliver the best cleaning results for their laundry.
Miele’s TEL785 WP EcoSpeed + Steam Tumble Dryer.
Below: The WER865 WPS Washing Machine
Haier recently received the ‘Climate Supporter’
award from Lufthansa Group for its commitment to accelerating a more sustainable future, and within the next two years the brand will submit a Science-Based Targets plan to drive further emissions reductions across its value chain. “We are also expanding our second-life
product initiative, which has been successfully piloted in France, into new markets including the UK and Germany,” Antony Peart, Brand and Communications Director for Haier Europe, tells ERT. “This will allow us to refurbish and resell appliances, giving them a new lease of life and reducing waste.”
As well as that, Miele’s exclusive CapDos system uses its specialist detergent capsules for stubborn soiling; plus, both Miele TwinDos and
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