March 2025
ertonline.co.uk
Left: Dreame’s H14 Pro Cordless Wet and Dry Vac. Below: Tower’s VL220 Cyclone Dust Master Vacuum Station
cleaner home environment. “Consumers are increasingly aware of the impact that indoor air quality has on their health,” the company adds. “Our products provide an effective clean while helping to manage allergens in the home.” RKW has also made significant strides in
responding to evolving consumer needs. The company invests heavily in research and development to create floorcare products that not only meet, but exceed, consumer expectations. Valentino Ricioppo, Floorcare Category Director at RKW, highlights how understanding consumer pain points drives their design philosophy. “Every product is designed to deliver value for money without compromising on quality, ensuring consumers get the best possible experience with every use,” Mr Ricioppo says. The demand for wet and dry vacuums has been growing rapidly, particularly in households with children and pets, where messes are frequent and require versatile cleaning solutions. For example, the Tower AquavacPro Wet and Dry Hard Floor Cleaner, designed to tackle all types of floor surfaces with ease. The device offers built-in voice mode prompts, making it easy for users to receive real-time feedback on their selection. The LED display provides updates on battery and mode settings, while the one-touch self-cleaning function ensures maintenance is simple and hassle-free.
Dreame’s latest product, the X50 Ultra Complete robotic vacuum
Another innovation is the Tower VL220 Cyclone Dust Master Vacuum Station, designed specifically for allergy sufferers. Traditional vacuums often create dust plumes when emptied, worsening air quality, but the VL220 addresses this issue by automatically emptying its dust tank when docked, preventing dust from becoming airborne. “This innovation prevents dust from becoming
airborne and provides a practical solution for allergy sufferers,” Mr Ricioppo explains.
Squeaky clean The Tower AquajetPro Spot Cleaner has also seen success due to its multifunctionality. Featuring dual water tanks – one for clean water and the other for dirty water – it reduces the need for constant refilling. The product includes interchangeable heads for targeted cleaning, and a window cleaning attachment with a 1.2 meter extension pole makes high areas more accessible. “Consumers want more from their cleaning tools, and by researching their requirements, we’ve created a product that offers convenience, efficiency, and adaptability,” Mr Ricioppo says. Elsewhere, Dreame is shaping the future of vacuum technology with its advanced features and connectivity options, offering consumers a range of high-tech, user-friendly solutions that can fit seamlessly into their lives.
Mark Salmon, Senior Channel Manager Tower’s AquajetPro Spot Cleaner MRiMr Ricioppo also points out: “Consumers i l i t t “C
are increasingly seeking intuitive products that enhance convenience, and this cleaner meets that demand while also making cleaning more accessible with its ease of use.”
at Dreame UK & Ireland, notes the rapid evolution of robotic vacuums: “The robotic vacuum category has evolved significantly since its emergence in traditional retail in 2020. Consumers are now looking for more feature- rich products with higher suction power, self-cleaning capabilities, and enhanced agility.”
Dreame’s X50 Ultra Complete robotic vacuum exemplifies these trends. It boasts an impressive 20kPa of suction power and features the ProLeap System for climbing and navigating obstacles up to 6cm high, plus the Versalift Navigation system, adjusts the height for cleaning in low spaces. “This model is a game-changer,” Mr Salmon says. “It identifies up to 200 types of obstacles, projects a 3D map for precise navigation, and includes UV bacteria removal, detergent dispensing, and auto mop washing.” In addition to robotic vacuums, Dreame is pushing the boundaries in the wet and dry vacuum market. The H15 Pro, for instance, is designed to provide GapFree cleaning, ensuring that both sides of the vacuum reach the edges of a floor surface. The H15 Pro also features a self-cleaning function that uses hot water and rapid air drying to maintain the vacuum’s readiness between uses. With its ability to clean tight spaces and maintain powerful suction, it’s great for homes with pets or high foot traffic. “Products are becoming more capable and interactive than ever before, but retailers need to bring them to life in-store,” Mr Salmon says. “Experience zones and POS installations are essential to engaging consumers and demonstrating real-world benefits.”
Engineering excellence Elsewhere, Miele is a brand that is synonymous with quality, performance and longevity. Known for its engineering excellence, the company has expanded its product range to meet modern consumer needs, offering a wide variety of vacuum models that combine power, performance and stylish design. >>
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