ANALYSIS: FLOORCARE Home Appliances
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The floorcare market has seen lots of innovation coming from new and established brands. Will McGill reports on the new tech looking to sweep you off your feet!
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onsumer preferences in floorcare continue to evolve rapidly as households demand more energy- efficient, space-saving, and multi-functional products. As the global demand for cleaning appliances rises, manufacturers are under pressure to deliver devices that cater to a diverse and more environmentally conscious audience. According to Statista, the global vacuum cleaner market is expected to reach $16.3 billion (£12.6 billion) by 2026, driven largely by a growing focus on energy efficiency, smart functionality, and sustainability. The current trend reflects a broader movement towards environmentally-friendly solutions, with consumers increasingly prioritising long-lasting, energy-efficient products that minimise their environmental impact.
At the same time, consumers’ awareness of health and hygiene has also become a key driver of purchasing decisions. With allergy sufferers, pet owners, and health-conscious households at the forefront of this shift, the demand for appliances that promote air quality, reduce allergens, and maintain cleanliness has surged. According to Dreame, 70 per cent of consumers in the floorcare market own pets, which has contributed to increased demand for products capable of managing pet hair and dander effectively.
Ewbank, a brand with a long history dating back to 1889, has remained at the forefront of consumer-driven innovation in the floorcare industry. Today, the company combines its legacy of simplicity with a focus on modern, eco-friendly solutions. Ewbank has capitalised on the growing consumer desire for energy- efficient, long-lasting products that offer both power and convenience.
cleaning performance while helping households save on electricity. “What was once a niche concern is now a mainstream expectation,” says a spokesperson from Bluestem Group. “Consumers want products that not only deliver great cleaning performance but that also help reduce waste and energy use.” The company ensures that its products are built to last, offering accessible spares and accessories that reduce the need for frequent replacements. “Our products are designed with longevity in mind,” the company spokesperson explains. “Consumers appreciate products that perform well over time and reduce their carbon footprint.”
Ewbank’s EW3040
As energy costs continue to rise globally, energy efficiency has become a major concern for consumers. Ewbank, which is distributed by Bluestem Group, has responded by designing a range of products that provide impressive
A t ti t i l b ll
Ewbank’s EWVC0602
Ewbank has equipped many of its products with washable HEPA filters to trap fine dust, allergens, and pet hair. Models such as the AIRWAND, AIRSTORM, and ACTIVE+ offer an excellent solution for those seeking a
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