ANALYSIS: TV ACCESSORIES Home Entertainment


March 2025 ertonline.co.uk


SANUS AV Mounting Solutions Best for retailers and, ultimately, best for customers!


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There is a reason why Sanus is the #1 best-selling TV mount brand in the US*; the brand’s values are synonymous with cutting-edge, sustainable, safe and innovative products that help consumers take their entertainment experience to another level…


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anus leads the industry in complete packaged solutions with ownership of the home entertainment infrastructure centred around the TV: screen mounts, soundbar mounts, speaker stands, connectivity solutions and cleaning products. For retailers wanting to extend their customer


proposition and improve attachment sale rates, Sanus is a clear winning choice. TV mounts provide much needed, and very good, additional margin at a time when screen margins are increasingly being squeezed, as well as enabling the retailer to present themselves as a whole solution provider – screens, mounts and potentially installation.


In the UK, Sanus independent retail distribution


is through Lee Godbold Limited. “We take pride in our diverse selection of carefully chosen brands,” explains Mr Godbold. “Sanus products are designed to meet the needs of both retail customers and installation professionals, offering a range of TV mounts that cater to all budgets with a good, better, best assortment. Over time, I’ve realised that true value lies in the perfect blend of quality, innovation, features, presentation, and exceptional support.”


Always innovating Sanus regularly introduces new products that are designed to meet the needs of retailers and end users, keeping up-to-date with products that complement consumer electronics trends and product introductions from the some of the biggest brands.


The latest technological development is the


revolutionary 4D + Shift Technology, available on three new full-motion mounts: the VSF817, VMF822 and VLF828.


For those times when it isn’t possible to position the TV mount exactly where it’s needed, Shift technology comes to the rescue, as it enables TVs that are already mounted to be raised and lowered by up to eight inches (20cm). This makes wall mounting around an existing power outlet easy, or the ability to reposition the screen if a mismeasurement was made during installation, or to add a soundbar below the screen as an audio upgrade. Shift is a hugely versatile addition to the already


impressive 4D full motion capabilities of the new mounts, making these three new mounts the most adjustable and versatile available. And while the Shift products are premium offerings, Sanus also produces the Secura range – offering


durable, easy-to-install wall mounts for virtually all flat-panel TVs and sizes at a lower price point. Available in fixed, tilting or full-motion variants, the range caters for screens from 26 up to an impressive 90-inch.


Assurance Reliability, safety, compatibility and longevity – words that sum up the products made by Sanus, giving absolute confidence to retailers and end-users that they are buying the best products for their needs. “We are thrilled to see more and more of our existing and new customers choosing Sanus TV mounts and stands,” comments Neil Drain (from Lee Godbold Limited), a well-known industry figure. “The depth of the brand’s range is unparalleled, making it the ideal choice for both our retail customers and professional installers. “The company’s in-store POS and access to the online MountFinder tool make capturing the TV mount sale easier than ever. Keep a look out for our upcoming Sanus ranging offers, including in-store displays and literature coming soon. “You can put your business on top by choosing Sanus as your home entertainment infrastructure partner.”


* Source: Circana LLC, Retail Tracking Service, Flat Panel Mounts, Dollars Adjusted, Jan – Dec 2024


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