ANALYSIS: COUNTER-TOP COOKING Home Appliances
Morphy Richards’ Rose Gold Sear & Stew Slow Cooker 6.5 litre.
“Air fryers can be much healthier than traditional frying, appealing to the health- conscious consumer. Preparing a batch of deliciously crispy chips only requires as little as one tablespoon of oil in an air fryer, a fraction of the amount needed to deep fry, without compromising on results.” Air circulation technology helps Stateman’s
“As we are seeing consumers increasingly 46
turning to social media platforms and Google to research and discuss these appliances, their presence in electrical retail stores meets a verified demand,” he goes on. “For instance, the positive online buzz not only drives traffic to stores, but also enhances the likelihood of purchases.”
At your service
The team at Bluestem agrees that customers continue to be conscious of their household energy bills and, therefore, air fryers remain very “on-trend”. “Statesman’s portfolio of air fryers are ideal for cooking a wide variety of foods in a more efficient way than using a traditional oven,” a spokesperson for Bluestem Group tells ERT. “The range includes a five-litre air fryer (SKAF05015BK), as well as 11 and 15-litre capacity air fryer ovens (SKAO11015BK and SKAO15017BK).
air fryers cook faster compared to conventional ovens, plus there’s a viewing window so you can check on the cooking process. Bluestem says that combination microwaves can perform many of the same tasks but within a smaller countertop footprint, making them an attractive choice for consumers. Statesman has two combi microwaves, available in either 25-litre or 30-litre capacities and both black and silver colourways. These models boast all the usual features with the added benefit of grill functionality and convection oven power. Plus, all Statesman appliances come with a two-year warranty. Bluestem also offers a range of mini ovens
from Igenix in both 30-litre (IG7131) and 60- litre (IG7161) versions, ensuring every size of family is catered for. As well as being perfect for roasting, baking, and grilling, these mini ovens also have other features designed to make consumers’ lives easier. For example, the double insulated glass door not only ensures durability, it also makes
it easy to see how the cooking process is coming along at a glance. As well as the practical requirements people
have, there’s also an aesthetic consideration behind every purchase when certain appliances remain on the kitchen side so it’s important they complement the kitchen décor as well as providing functionality. Ariete’s 18 Litre Electric Mini Oven comes in a choice of three colours; chic cream, sage green and pastel blue. Designed with a retro feel, these mini ovens are ideal for both classic diner-style kitchens and more modern kitchens alike and inside, dual elements make it easy to switch between traditional baking, grilling and defrosting, so they cater to several different cooking tasks without taking up a lot of counter space.
For many consumers, preparing meals
isn’t just a necessity, it’s also an event. Ariete’s pizza ovens are a great way of injecting a fun element into family mealtimes, as well as being an ideal centrepiece for parties. Reaching temperatures of up to 400 degrees, they can cook pizzas in as little as four minutes delivering an authentic, smoky flavour. For consumers wanting to cut down on their takeaways, investing in a pizza oven can be an attractive option as they can be cheaper in the long term and enable the user to have more control over their toppings!
May 2024
ertonline.co.uk
Statesman’s SKAF05015BK five litre air fryer.
Igenx’s 30 litre mini oven.
Ariete’s 18 litre electric mini oven is available in three colours: chic cream, sage green and pastel blue.
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